Guide to Giving
MEDIA, JOBS & RESOURCES for the COMMON GOOD
News  |  InnovationTech and AI

NFP Develops Ethical Buying Tool


Tuesday, 11th November 2014 at 9:58 am
Xavier Smerdon
An Australian Not for Profit has launched a free tool that it claims will help a growing number of conscious consumers to browse and buy ethical products from thousands of online brands without changing how they shop.

Tuesday, 11th November 2014
at 9:58 am
Xavier Smerdon


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
NFP Develops Ethical Buying Tool
Tuesday, 11th November 2014 at 9:58 am

An Australian Not for Profit has launched a free tool that it claims will help a growing number of conscious consumers to browse and buy ethical products from thousands of online brands without changing how they shop.

This week Ethical Consumers Australia (ECA) announced the launch of Good On You, a browser extension which makes shoppers aware of products’ impact on people, the planet and animals.

The extension automatically detects brands in its 1500-strong database on any page a user browses, and displays a one-click ethical rating.  

The rating system, designed using input from NGOs like World Vision, Rank A Brand, Behind the Barcode, Ethical Clothing Australia, and Choose Cruelty Free, brings together available information about brands’ labour record, environmental practices and animal welfare.

The NFP says Good On You lets shoppers take their values into account as easily as they can compare price, size and colour. Categories covered include clothing, shoes, cosmetics, electronics and baby products.

Good On You is currently compatible with Google’s Chrome browser, and ECA said it plans to produce similar extensions for other browsers in the future.

ECA said most consumers care about what they buy – according to McCrindle Research, 77 per cent are more likely to purchase a product that supports animal welfare or the environment. But knowing where to start can be difficult, and ethics often go out the window at the checkout.

CEO of ECA and former Director of Campaigns at CHOICE, Gordon Renouf, said an information vacuum was dramatically curtailing people’s ability to affect change by voting with their wallets, and Good On You aimed to empower consumers by giving them access to brands’ practices at their fingertips.

“We built Good On You to reduce the time and effort it takes people to buy things that are consistent with their values,” Renouf said.

“There's a big gap between what people care about and how they spend their money, and our aim is to bridge that gap. The Good On You extension is the simplest way to give shoppers convenient access to information that might change the way they buy.

“Reducing the impact of our purchases shouldn't be a niche activity. Everyone should be able to buy things that make them feel good,” says Mr. Renouf. “With Good On You we’re trying to unlock the potential of people’s money, and move ethical consumption into the mainstream where it belongs.”


Xavier Smerdon  |  Journalist  |  @XavierSmerdon

Xavier Smerdon is a journalist specialising in the Not for Profit sector. He writes breaking and investigative news articles.


Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Australian tech group use global award to fight for bigger social change

Maggie Coggan

Wednesday, 12th June 2019 at 5:26 pm

Technology can be a weapon against the nation’s most vulnerable

Wendy Williams

Tuesday, 14th May 2019 at 4:29 pm

Next government urged to prioritise the ACNC

Luke Michael

Thursday, 18th April 2019 at 5:26 pm

POPULAR

Dealing with the trauma of youth homelessness

Luke Michael

Monday, 3rd June 2019 at 4:36 pm

Setting Aussie kids up for success

Luke Michael

Wednesday, 5th June 2019 at 4:13 pm

UK inquiry finds Oxfam failed to act on child sex abuse claims

Luke Michael

Wednesday, 12th June 2019 at 5:26 pm

subscribe to careers
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!