FIT Sponsorship
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  |  Finance

Platform Offers Matched Funding


Thursday, 13th November 2014 at 7:38 am
Xavier Smerdon, Journalist
While peer-to-peer event fundraising is not new, an Australian company says its new platform offers an extra dimension - matched fundraising from caring corporates.

Thursday, 13th November 2014
at 7:38 am
Xavier Smerdon, Journalist


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Platform Offers Matched Funding
Thursday, 13th November 2014 at 7:38 am

While peer-to-peer event fundraising is not new, an Australian company says its new platform offers an extra dimension – matched fundraising from caring corporates.

The platform via newly established GiveMatcher allows individuals and teams participating in general fundraising or charity events and personal events to raise matched funds from corporates registered and willing to give.

“Our platform makes peer-to-peer fundraising for charity much easier as the message to peers is most compelling: donations to this fundraiser are tax deductible (for DGR-endorsed charities), and matched by caring companies, so that the recipient charities receive up to four times the real cost to donors,” CEO Franck Demoiseau said.

“More funds are raised for recipient charities because of the match, and because companies bring new donors making their constituents aware they are matching donations to this charity fundraiser and kindly inviting them to donate and be matched by them.

“By making peer-to-peer fundraising easier, we are encouraging more people to raise funds for their favourite charity including people who might otherwise find it difficult to ask their friends and their family for donations.

“We charge no sign-up or annual fees.

“It might be best to understand our functionality by using an example.  Let’s say multiple teams from a major bank take part in the walk-a-thon and do peer-to-peer fundraising for various charities.  This is so far standard functionality that other systems provide.  What Givematcher allows, in a world first, is for the company, in this example the bank to match online, all the donations to their staff's fundraisers (from friends, family, colleagues, etc).”

Demoiseau said companies receive benefits by helping them connect with their staff, build team spirit, encourage playful rivalry, and showcase their social responsibility, which drives staff engagement and retention, and helps attract talent

“Having companies matching donations to their fundraiser means the message to their peers is easy and very compelling: donations to this fundraiser are tax deductible (for DGR-endorsed charities), and matched by companies, so that the recipient charity receives up to 3-4 times the real cost to donors,” he said.

“Their fundraiser raises more funds for recipient charities because donations are matched because companies then have the choice of making their constituents aware that they are matching donations to this charity fundraiser and kindly invite them to donate and be matched by them.”


Xavier Smerdon  |  Journalist |  @XavierSmerdon

Xavier Smerdon is a journalist specialising in the Not for Profit sector. He writes breaking and investigative news articles.

FEATURED SUPPLIERS


NGO Recruitment is Australia’s not-for-profit sector recru...

NGO Recruitment

We specialise in data solutions consulting and IT profession...

DQUBE Solutions

Yes we’re lawyers, but we do a lot more....

Moores

Brennan IT helps not-for-profit (NFP) organisations drive gr...

Brennan IT

More Suppliers

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

Three Fundamental Practices to Restore Trust and Attract Donation Income

Ushi Ghoorah

Thursday, 21st December 2017 at 11:55 am

FIA Set for Brand Refresh in 2018

Luke Michael

Wednesday, 20th December 2017 at 11:57 am

Face to Face Fundraising Ramps Up Disclosure

Wendy Williams

Thursday, 14th December 2017 at 8:19 am

Stop Bashing Charities Over their Fundraising Costs

Rob Edwards

Thursday, 23rd November 2017 at 8:28 am

POPULAR

$110M Package Tackles Anxiety and Depression Among Young Australians

Wendy Williams

Tuesday, 9th January 2018 at 8:46 am

Privatisation Poses New Challenges for NFPs Managing Their Workforce

Luke Michael

Tuesday, 9th January 2018 at 4:36 pm

Social Enterprise Announces $500,000 Funding for Social and Affordable Housing

Luke Michael

Monday, 15th January 2018 at 11:26 am

White Ribbon Australia CEO Announces Retirement

Wendy Williams

Wednesday, 10th January 2018 at 5:15 pm

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


FIT Sponsorship
pba inverse logo
Subscribe Twitter Facebook

The social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!