Guide to Giving
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  |  Finance

Meagre Growth in Aussie Donations


Thursday, 21st May 2015 at 10:58 am
Lina Caneva, Editor
Giving to charity in Australia grew by just 2 per cent over the year to February 2015, down from 10 percent at the same time last year, according to the latest NAB Charitable Giving Index.

Thursday, 21st May 2015
at 10:58 am
Lina Caneva, Editor


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Meagre Growth in Aussie Donations
Thursday, 21st May 2015 at 10:58 am

Giving to charity in Australia grew by just 2 per cent over the year to February 2015, down from 10 percent at the same time last year, according to the latest NAB Charitable Giving Index.

The National Australia Bank’s bi-annual Charitable Giving Index  shows that the average donation size grew by $2 to $336 per donor, with nearly all charity sectors experiencing an increase in average donation size.

The Index shows that growth slowed in most age groups (except 65+), in all regions and there was significant divergence in the rate of charitable giving growth across charity categories.

“The slowdown in giving mirrors some key findings from our Consumer Anxiety Reports which shows that Australians are responding to heightened stress by cutting back spending on ‘non-essentials’, including charitable donations,” Alan Oster, Group Chief Economist said.

“Slower growth in charitable donations has also occurred against a backdrop of below trend economic growth and rising unemployment,” he said.

The NAB Index also shows a very strong relationship between average dollar giving and average incomes in affluent suburbs across the country.

Middle Park in Victoria has again recorded the highest average donation amount of $316.

In terms of giving as a percentage of income, Victoria’s Castlemaine continues to lead the country for generosity, donating 0.36 per cent of residents’ annual incomes, closely followed by Sturt in South Australia, where residents donate 0.35 per cent of their annual incomes.

Humanitarian services charities continue to attract the biggest market share of all donations, with 35 per cent of all donations.

Health and Disability charities received the next biggest share (13 per cent), followed by Charitable Lotteries (11 per cent) and Community Service & Children/Family charities (11 per cent).

“The NAB Charitable Giving Index provides a clear window into people’s contribution to charities – playing an important role in helping the Not for Profit sector realise the giving potential in Australia,” Rebecca Kotow, NAB’s Head of Community Engagement said.

The Index is also a powerful indicator of how people are giving to their charities. Mobile apps and web-based charities are changing the landscape and revolutionising the way people donate.

“With more seamless channels for donation, and a much stronger desire to give digitally, it’s important for charities to understand this shift in behaviour,” she said.


Lina Caneva  |  Editor |  @ProBonoNews

Lina Caneva has been a journalist for more than 35 years, and Editor of Pro Bono Australia News since it was founded in 2000.

Youth Affairs Committee Victoria

FEATURED SUPPLIERS


NGO Recruitment is Australia’s not-for-profit sector recru...

NGO Recruitment

Brennan IT helps not-for-profit (NFP) organisations drive gr...

Brennan IT

...


HLB Mann Judd is a specialist Accounting and Advisory firm t...

HLB Mann Judd

More Suppliers

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

Future Uncertain for Disability Organisations Following Funding Cuts

Wendy Williams

Tuesday, 19th September 2017 at 8:29 am

Australia Launches its First Live Impact Investing Database

Luke Michael

Monday, 18th September 2017 at 5:12 pm

$1.2M for NFPs and Social Enterprises Supporting Regional Communities

Wendy Williams

Monday, 18th September 2017 at 4:35 pm

Australia Council Grants Allows Diverse Range of Artists to Prosper

Luke Michael

Thursday, 14th September 2017 at 4:14 pm

POPULAR

New Study Warns NFPs Need Strong Culture and Profits to Survive

Luke Michael

Tuesday, 5th September 2017 at 12:02 pm

Moves to Stop Volunteering at Overseas Orphanages

Luke Michael

Wednesday, 13th September 2017 at 1:54 pm

Peak Body Demands Action to Stop NDIS Leaving Aboriginal People Behind

Wendy Williams

Tuesday, 5th September 2017 at 8:37 am

Future Uncertain for Disability Organisations Following Funding Cuts

Wendy Williams

Tuesday, 19th September 2017 at 8:29 am

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Guide to Giving
pba inverse logo
Subscribe Twitter Facebook

The social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!