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Gifts in Wills Marketing Workshops & Masterclass


Tuesday, 14th July 2015 at 11:38 am
Lina Caneva
Make sure your Not for Profit benefits from one of the fastest growing income streams - wills and bequests - by taking part in the latest workshops and masterclasses by award winning fundraising consultant Evelyn Mason.

Tuesday, 14th July 2015
at 11:38 am
Lina Caneva


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Gifts in Wills Marketing Workshops & Masterclass
Tuesday, 14th July 2015 at 11:38 am

Make sure your Not for Profit benefits from one of the fastest growing income streams – wills and bequests – by taking part in the latest workshops and masterclasses by award winning fundraising consultant Evelyn Mason.

The Gifts in Wills (Bequest) Marketing Workshop and Masterclass will take place in Brisbane (28th July) Sydney (new date just open for enrolments 8th September) – (please note 11th August is FULLY SUBSCRIBED) Melbourne (25th August) and Perth (13th October).

The one day interactive event is designed to show that any size organisation can benefit from a well-planned Gifts in Wills marketing strategy.

The Workshops are suitable for all staff and their senior managers who are working – full or part time – in the area of bequests. The Masterclasses are for experienced participants.

Delivered by Evelyn Mason CFRE FFIA, whose consultancy, Evelyn Mason & Associates, has worked with many FIA award winning non-profits. Learn to maximise your organisation’s Gifts in Wills potential, create a bequest strategy, target the best bequest prospects, apply the latest research to your marketing strategy, write specifically for gifts in wills promotions and create meaningful reporting systems.

Evelyn Mason has assisted over 30 non-profits establish or revamp their Gifts in Wills Programs over the many years she has been working in fundraising. Several of her clients have won FIA Awards of Excellence, and the St Vincent de Paul Society ACT/NSW was made a member of  the FIA Hall of Fame with their Gifts in Wills Program.

“I have attended a number of Evelyn’s presentations specifically on bequests over the past years and have found her material very logical and strategic, and above all, have found her insights incredibly valuable and wise. Her experience in the sector is vast and comprehensive, and her specific advice on many occasions has been extremely useful. She leads in this space.”

IVANA JIRASEK – Philanthropy Specialist

“By following Evelyn’s steps and advice we have grown our benefactors circle from zero to a thriving community. It is clear that the work we are doing now is setting us up for the future. Evelyn approaches staff training in a systematic manner which is easy for staff to follow and implement. I have attended several of her presentations over the years and I have always walked away with something that I can implement the very next day.”

NATASHA DUNCAN – Fundraising Manager,House with No Steps

Early Bird special of $550 available until 24 July. Regular price $660 per person (including GST) Registration via evelyn@emassociates.com.au  Call 02 9403 1954 or 0412 812 824

Find out more here.


Lina Caneva  |  Editor  |  @ProBonoNews

Lina Caneva has been a journalist for more than 35 years. She was the editor of Pro Bono Australia News from when it was founded in 2000 until 2018.


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