Facebook Adds Donate Now Button for Australia
25 August 2015 at 12:31 pm
Social media giant Facebook has extended the option for Not for Profits across Australia and worldwide to add a “Donate Now” call-to-action to their page posts and link ads.
Previously only available to US featured charities, Facebook said the button is now available to any page worldwide that labelled itself a Not for Profit organisation.
“Every day, people use Facebook to raise awareness and support for causes they care about and to motivate others to do the same,” a Facebook spokesperson said.
“We're inspired by how much good comes from these connections, so we've added 'Donate Now' calls-to-action on Pages and link ads to make those connections easier than ever."
Facebook announced that it’s opening up its donate button as an available call-to-action for all Not for Profit’s pages and linked advertisements in a worldwide post today.
Facebook rolled out a “Donate” button in late 2013 with specific partners like the American Cancer Society and The Red Cross to allow a seamless integration into pages and the donation took place internally with credit card info that could be stored on the site.
However the new call-to-action button takes donors to the external charity site with a rider that says “Not endorsed by or affiliated with Facebook”.
Find Instructions to add the call-to-action link.