Guide to Giving
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  | 

Charities Told To Stop Apologising for Raising Money


Tuesday, 27th October 2015 at 9:59 am
Staff Reporter
Charities should stop apologising for fundraising and should work together to develop an effective strategy against negative media coverage, an international conference has been told.

Tuesday, 27th October 2015
at 9:59 am
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Charities Told To Stop Apologising for Raising Money
Tuesday, 27th October 2015 at 9:59 am

Charities should stop apologising for fundraising and should work together to develop an effective strategy against negative media coverage, an international conference has been told.

The message was delivered by controversial US entrepreneur, author and humanitarian activist,  Dan Pallotta, at the Resource Alliance’s International Fundraising Congress (IFC) in the Netherlands.

More than 1000 fundraisers, leaders and changemakers from around the world attended the  conference in which Pallotta spoke on issues including innovation with purpose, risk and the need for more investment in charity fundraising and marketing.

Strategies to address negative media coverage, such as those which have plagued the UK charity sector over recent months, were the hot topic at the event with more than half of the questions to Pallotta focused on the issues.

“When the media challenges a charity, all other charities head for the hills as they don’t want to be associated with it. There should be a national voice to respond to claims on behalf of the sector as a whole, and yet in many cases there isn’t,” Pallotta said.

“The Not for Profit sector in the US is a trillion dollar sector but we’ve never once taken out a full-page ad in the New York Times to say anything to the public about the issues that affect us.

“The Charity Defense Council has started doing an ‘I’m Overhead’ ad campaign, which explains the role of fundraising and other staff, and states, ‘don’t ask if a charity has low overheads, ask if it has big impact’.”

Pallotta said that charities must become methodical, rather than questioning why things don’t change, “because not only are we not doing anything to change them, we’re actively working to prevent them from changing”.

“It’s encouraging that we’re having this conversation because 10 years ago it wouldn’t have even occurred to us, but we need a battle plan for dealing with it. Charities need to work together to figure something out for the long-term,” he said.

“What are the messages? There are common sense ways to speak to the public, which they will respond positively to. For example, in addition to the ‘I’m Overhead’ adverts we have another campaign that we are going to run that asks the general public – ‘do you want to be the only donor’. Because if people actively discourage their charities from fundraising they are saying that they don’t want them to find other donors.

“Do people want to bear all the burden and for their charities to be completely dependent on them alone? I doubt it. When you explain this, it introduces a new way of thinking to them and they will understand why investment in fundraising and marketing is so important.”

Dan Pallotta is founder and President of the Charity Defense Council, the President of Advertising for Humanity, and the author of a controversial book called Uncharitable: How Restraints on Nonprofits Undermine Their Potential.

He was a key note speaker at the Fundraising Institute of Australia’s 35th Annual International Fundraising Conference in 2012.



Guide to Giving

FEATURED SUPPLIERS


HLB Mann Judd is a specialist Accounting and Advisory firm t...

HLB Mann Judd

...


Helping the helpers fund their mission…...

FrontStream Pty Ltd (FrontStream AsiaPacific)

Brennan IT helps not-for-profit (NFP) organisations drive gr...

Brennan IT

More Suppliers

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

$2 Million Grant Helps Give Australians in Need A Fair Go

Wendy Williams

Thursday, 21st September 2017 at 8:35 am

NFPs Need Social Media More Than They Know

Alecia Hancock

Thursday, 21st September 2017 at 8:33 am

Volunteering Tasmania Forced to Close Launceston Office

Luke Michael

Thursday, 21st September 2017 at 8:25 am

Alliance Calls on Government to Lead the Way in Protecting Displaced Children

Lina Caneva

Wednesday, 20th September 2017 at 5:31 pm

POPULAR

Moves to Stop Volunteering at Overseas Orphanages

Luke Michael

Wednesday, 13th September 2017 at 1:54 pm

Future Uncertain for Disability Organisations Following Funding Cuts

Wendy Williams

Tuesday, 19th September 2017 at 8:29 am

Majority of NFPs Are Not Believed to be Well-Run, According to New Survey

Luke Michael

Tuesday, 12th September 2017 at 4:14 pm

More Australians Are Giving Time Not Money

Wendy Williams

Monday, 11th September 2017 at 5:07 pm

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Guide to Giving
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!