Close Search
 
MEDIA, JOBS & RESOURCES for the COMMON GOOD
News  |  Fundraising

Donations to Charity Growing But Slowing Down


29 October 2015 at 11:15 am
Staff Reporter
The amount of money that Australians gave to charity is growing but the rate that it is growing at has slowed down, according to the latest figures.

Staff Reporter | 29 October 2015 at 11:15 am


0 Comments


 Print
Donations to Charity Growing But Slowing Down
29 October 2015 at 11:15 am

The amount of money that Australians gave to charity is growing but the rate that it is growing at has slowed down, according to the latest figures.

The National Australia Bank’s bi-annual Charitable Giving Index showed that overall giving to charity had grown by 4.9 per cent in the 12 months to August 2015. This was down from a growth of 7.8 per cent in the previous year.

The report looked at more than two million non-cash transactions made every day, with the figures scaled up to replicate the broader economy.

NAB Group Chief Economist, Alan Oster, said the recorded growth in giving was achieved despite subdued household income and wages growth and an uncertain economic outlook.

He said the average donation size across all charities actually grew by $9 to $346 per donor, with the average annual donation size increasing in all charity categories.

“The slowdown in giving was consistent with an ongoing reluctance by consumers to spend on ‘non-essentials’ amid elevated unemployment, subdued household income and wages growth and an uncertain economic outlook,” Oster said.

“Growth in charitable giving was strongest for over 65s and weakest for 15-24 year olds. Other NAB research shows older Australians are more likely to be financially secure, consistently report the lowest levels of consumer stress and are more likely to recognise the positive impact that charitable giving has on their own personal well being.”

NAB.JPG

Middle Park in Victoria retained its place on the top of the list of highest donation postcode, with average donations of $342 per person. Mosman in NSW was next best, with average donations of $268 per person.

In terms of giving as a percentage of income, people from Castlemaine in Victoria continued to lead the country for generosity, donating 0.36 per cent of their annual incomes, closely followed by Sturt, Prospect and Leabrook in South Australia, and Blaxland in NSW, all donating 0.33 per cent.

Humanitarian Services charities attracted the biggest market share of all donations, with 35 per cent of all donations. Health and disability and charitable lotteries received the next biggest share (12 per cent), with Community Services (11 per cent) and Cancer charities (9 per cent) the next biggest.

NAB’s Head of Community Engagement, Rebecca Kotow, said the index played an important role in helping the Not for Profit sector leverage fundraising as a major revenue stream for their business.

“The NAB Charitable Giving Index is an important tool we provide to empower the community sector. It provides the current insights needed to understand trends in giving,” Kotow said.

The full report can be viewed here.



PB Careers
Get your biweekly dose of news, opinion and analysis to keep you up to date with what’s happening and why it matters for you, sent every Tuesday and Thursday morning.

Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers? Get in touch at news@probonoaustralia.com.au or download our contributor guidelines.

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Charities Crisis Cabinet takes fix fundraising fight into its own hands

Maggie Coggan

Monday, 29th March 2021 at 10:15 pm

Create lasting change for animals, always

Contributor

Thursday, 11th March 2021 at 7:30 am

The power of small moments in fundraising

Luke Michael

Friday, 5th March 2021 at 11:58 am

Why fundraisers need to love their donors

Maggie Coggan

Wednesday, 3rd March 2021 at 5:43 pm

pba inverse logo
Subscribe Twitter Facebook
×