Equity
MEDIA, JOBS & RESOURCES for the COMMON GOOD
NEWS  |  Finance

Donations to Charity Growing But Slowing Down


Thursday, 29th October 2015 at 11:15 am
Staff Reporter
The amount of money that Australians gave to charity is growing but the rate that it is growing at has slowed down, according to the latest figures.

Thursday, 29th October 2015
at 11:15 am
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Donations to Charity Growing But Slowing Down
Thursday, 29th October 2015 at 11:15 am

The amount of money that Australians gave to charity is growing but the rate that it is growing at has slowed down, according to the latest figures.

The National Australia Bank’s bi-annual Charitable Giving Index showed that overall giving to charity had grown by 4.9 per cent in the 12 months to August 2015. This was down from a growth of 7.8 per cent in the previous year.

The report looked at more than two million non-cash transactions made every day, with the figures scaled up to replicate the broader economy.

NAB Group Chief Economist, Alan Oster, said the recorded growth in giving was achieved despite subdued household income and wages growth and an uncertain economic outlook.

He said the average donation size across all charities actually grew by $9 to $346 per donor, with the average annual donation size increasing in all charity categories.

“The slowdown in giving was consistent with an ongoing reluctance by consumers to spend on ‘non-essentials’ amid elevated unemployment, subdued household income and wages growth and an uncertain economic outlook,” Oster said.

“Growth in charitable giving was strongest for over 65s and weakest for 15-24 year olds. Other NAB research shows older Australians are more likely to be financially secure, consistently report the lowest levels of consumer stress and are more likely to recognise the positive impact that charitable giving has on their own personal well being.”

NAB.JPG

Middle Park in Victoria retained its place on the top of the list of highest donation postcode, with average donations of $342 per person. Mosman in NSW was next best, with average donations of $268 per person.

In terms of giving as a percentage of income, people from Castlemaine in Victoria continued to lead the country for generosity, donating 0.36 per cent of their annual incomes, closely followed by Sturt, Prospect and Leabrook in South Australia, and Blaxland in NSW, all donating 0.33 per cent.

Humanitarian Services charities attracted the biggest market share of all donations, with 35 per cent of all donations. Health and disability and charitable lotteries received the next biggest share (12 per cent), with Community Services (11 per cent) and Cancer charities (9 per cent) the next biggest.

NAB’s Head of Community Engagement, Rebecca Kotow, said the index played an important role in helping the Not for Profit sector leverage fundraising as a major revenue stream for their business.

“The NAB Charitable Giving Index is an important tool we provide to empower the community sector. It provides the current insights needed to understand trends in giving,” Kotow said.

The full report can be viewed here.




Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Experts Concerned as Fewer Australians Give to Charity

Luke Michael

Monday, 25th February 2019 at 5:02 pm

DGR Status Opens Doors for More Investment in Women

Maggie Coggan

Tuesday, 19th February 2019 at 8:20 am

Netflix Cleaning Craze Puts Charities Under Pressure

Maggie Coggan

Wednesday, 16th January 2019 at 5:24 pm

US Philanthropy Leader Warns Against Spending On ‘Fad’ Issues

Maggie Coggan

Wednesday, 5th September 2018 at 5:08 pm

POPULAR

The ‘Hidden Gem’ of Philanthropy

Wendy Williams

Tuesday, 19th March 2019 at 8:44 am

Advocacy Groups Struggle Amid Growing NDIS Waiting Lists

Luke Michael

Wednesday, 20th March 2019 at 11:46 am

Gen Y Emerge as Australia’s Most Generous Givers

Luke Michael

Thursday, 14th March 2019 at 9:00 am

Impact 25 Winners
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!