Community Sector Banking
MEDIA, JOBS & RESOURCES for the COMMON GOOD
NEWS  |  Finance

Fred Hollows Campaign Highlights Challenge of Living With Cataracts


Monday, 26th October 2015 at 9:46 am
Staff Reporter
Marketing and communications company, Salmat, and Zoo Republic have launched an integrated campaign to raise awareness and drive donations for The Fred Hollows Foundation, an organisation focused on treating and preventing blindness in 25 countries around the world.

Monday, 26th October 2015
at 9:46 am
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Fred Hollows Campaign Highlights Challenge of Living With Cataracts
Monday, 26th October 2015 at 9:46 am

Marketing and communications company, Salmat, and Zoo Republic have launched an integrated campaign to raise awareness and drive donations for The Fred Hollows Foundation, an organisation focused on treating and preventing blindness in 25 countries around the world.

The #Sketch4Sight campaign is a direct mailer idea that was born out of the “I Wish I’d Thought of That” Salmat Showdown, a hackathon competition that saw advertising creatives design a direct mail campaign for the Fred Hollows Foundation in 90 minutes.

The winning team was Amanda Jennings and Edbert Wahjudi from Zoo Republic, and as part of the prize, Salmat has worked with the winners to bring this national campaign to life for The Fred Hollows Foundation.

The campaign has kicked off with a mailer being sent to 80,000 homes nationally, asking the recipient to sketch a picture of a loved one, but to do it with their eyes closed. The task aims to highlight the challenges that people with cataracts face every minute of every day.

The recipient is encouraged to share their sketch on social media using the hashtag #Sketch4Sight, asking their friends and family to try the same challenge, while also donating to The Fred Hollows Foundation.

Fred Hollows worked closely with Salmat to help identify potential supporters for this innovative campaign.

Nicola Stewart, Associate Director for Marketing and Fundraising at The Fred Hollows Foundation said, “We are grateful to have had the opportunity to work with Salmat on the “I Wish I’d Thought of That” campaign”.

“To have so many creative minds focused on our brand has been incredibly insightful and rewarding. At the end of it, we have a powerful mailer going out to a highly targeted audience across Australia, which will then be amplified by social media.”

Sarah Pike, CMO of Salmat said, “Through “I Wish I’d Thought of That” we’ve not only been able to showcase the young, creative talent in Australia’s advertising industry, but we’ve also delivered a fantastic national campaign for a worthy cause”.

“We’re confident the campaign will have a positive impact on the recipients as well as The Fred Hollows Foundation.”




Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

 Print

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Investing for good

Contributor

Thursday, 18th April 2019 at 8:15 am

It’s time to solve it, Australia!

Contributor

Thursday, 18th April 2019 at 7:30 am

Aging with Dignity

Andrew Cairns

Tuesday, 16th April 2019 at 7:50 am

And, we’re off (at last)

Jo Scard

Tuesday, 16th April 2019 at 7:30 am

POPULAR

‘They don't see eye-to-eye’: Leadership turmoil engulfs the ACNC

Luke Michael

Tuesday, 16th April 2019 at 8:24 am

People with severe mental illness left behind in NDIS transition

Luke Michael

Tuesday, 16th April 2019 at 4:25 pm

Government under mounting pressure over disability royal commission appointees

Luke Michael

Thursday, 18th April 2019 at 5:36 pm

ALP pledges to be champions of the charity sector

Luke Michael

Thursday, 18th April 2019 at 8:00 am

Community Sector Banking
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!