NDIS Criterion
NEWS  |  Finance

You Run, Your Boss Donates to Charity

Wednesday, 18th November 2015 at 8:02 am
Staff Reporter
A mobile application to encourage daily activity through workplace charitable donations has launched with the support of VicHealth.

Wednesday, 18th November 2015
at 8:02 am
Staff Reporter



You Run, Your Boss Donates to Charity
Wednesday, 18th November 2015 at 8:02 am

A mobile application to encourage daily activity through workplace charitable donations has launched with the support of VicHealth.

The Pulseraiser platform allows employers to sponsor their workers’ runs, through either their health and wellbeing programs or corporate social responsibility budgets. Every kilometre run contributes funds to a pool of donations to charity.

Co-founder, John Emmerson, said he developed the concept to provide alternative motivation for Australians to exercise where the rewards were immediate.

“This is quite novel, this hasn’t really been explored before in Australia,” Emmerson said.

“There a multitude of trackers out there, but still the level of physical inactivity in Australia and in other countries is not as good as it could be. And the reason for that, quite simply, is because life gets in the way.

“We’ve found this does provide motivation and, importantly, permission to be active.”

In a series of workplace pilots, 26 participants with varying fitness levels ran a total of 913 kilometers and raised $915 for their nominated charities over six weeks.

Emmerson said workplace health promotion was increasingly of interest to employers, with Medibank estimating unhealthy workers cost businesses on average $1420 per person a year.

Currently more than two-thirds of Australian adults do not exercise enough to reduce the risk of chronic disease.

“In Australia there is a well established culture of workplace wellness. It is, if anything, lagging behind countries such as the US where it’s very developed, but it’s certainly growing,” he said.

“As we all know, healthy workers is good for business – more productive, greater presenteeism, greater retention.”

The app contains a tracker and integrates with other running platforms, as well as wearable trackers including Fitbit, and participants can share their accomplishments on social media.

Pulseraiser was funded through the VicHealth Innovation Challenge grant, which VicHealth CEO, Jerril Rechter, said responded to Australians changing preferences on how they want to stay active.

“There is a trend towards flexible, social and less structured opportunities to exercise,” Rechter said.

“The Innovation Challenge is looking at ways that technology can be used as an enabler to be more active. Pulseraiser is a novel approach which we hope will inspire many people to go running.”

Pluseraiser charges a small activation fee to set up the platform with a unique company code, but 100 per cent of money raised is given directly to charities.

Emmerson also said any registered Australian charity is eligible to become a recipient, and charities can communicate with participants to tell them the impact their run has achieved.



NGO Recruitment is Australia’s not-for-profit sector recru...

NGO Recruitment

Brennan IT helps not-for-profit (NFP) organisations drive gr...

Brennan IT

Helping the helpers fund their mission…...

FrontStream Pty Ltd (FrontStream AsiaPacific)

More Suppliers

Get more stories like this



UK Campaign Launches in Australia to Overcome Negative Stereotypes of Women

Rachel McFadden

Tuesday, 25th July 2017 at 4:08 pm

$1M Available in Australian Education Grants

Lina Caneva

Thursday, 28th July 2016 at 9:05 am

World First Framework to Prevent Domestic Violence

Lina Caneva

Tuesday, 10th November 2015 at 11:52 am

Family Violence Orgs Unite For National Plan

Staff Reporter

Thursday, 10th April 2014 at 10:30 am


Disability Advocacy Group Fights to Restore State Funding

Luke Michael

Thursday, 9th November 2017 at 8:37 am

Red Cross Moves to Wage-Based Fundraising Model

Lina Caneva

Thursday, 16th November 2017 at 8:30 am

New Same-Sex Marriage Bill Looks to Protect Faith-Based Charities

Luke Michael

Monday, 13th November 2017 at 5:25 pm

Donors Looking for a Personalised Experience to Give More – Study

Lina Caneva

Wednesday, 8th November 2017 at 1:43 pm

Write a Reply or Comment

Your email address will not be published. Required fields are marked *

NDIS Criterion
pba inverse logo
Subscribe Twitter Facebook

The social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!