Bushfire Appeals
News  |  Fundraising

Company Comes to Charity’s Rescue

Monday, 18th January 2016 at 8:35 am
Xavier Smerdon
The charity that looked likely to lose $200,000 in the collapse of tech giant, Dick Smith Holdings, has been rescued by another company.

Monday, 18th January 2016
at 8:35 am
Xavier Smerdon



Company Comes to Charity’s Rescue
Monday, 18th January 2016 at 8:35 am

The charity that looked likely to lose $200,000 in the collapse of tech giant, Dick Smith Holdings, has been rescued by another company.

Retail Food Group (RFG), the largest multi-food franchisor in Australia, has committed to supporting Epilepsy Action Australia’s (EAA) biggest annual fundraising event, Purple Day.

The company will promote and fundraise for Purple Day across its franchise network, which includes brands such as Donut King, Brumby’s Bakery, Michel’s Patisserie, Gloria Jean’s Coffees, Pizza Capers and Crust Gourmet Pizza Bar.

It has also committed to match Dick Smith’s proposed $50,000 cash donation.

EAA had been left with a $200,000 funding gap after Dick Smith went into receivership earlier this month.

CEO of EAA, Carol Ireland, said she was relieved that another company had stepped in to support the charity.

“We are incredibly grateful to the Retail Food Group for coming to the rescue of our Purple Day activities and we can’t wait to work with them,” Ireland said.   

“They really are our white knight”

Ireland said she was also humbled by the generosity of Australians at a difficult time and is pleased the charity's activities could continue.

“Everyone has really come together to support us in a time of crisis,” she said.

“The support we have received from corporate Australia, the media and the general public has been amazing and, most importantly, means we will be able to continue providing much needed services and support to people living with epilepsy in Australia.”

RFG CEO, Andre Nell, said the move to support EAA aligned with the company’s commitment to the expansion of its corporate social responsibility activities.

“We are proud to be in a position to step in and support Epilepsy Action Australia for the tireless work they do to assist people living with epilepsy and other seizure disorders,” Nell said.

“RFG, its brand systems and our franchisees have always been a proud supporter of Australian charities, and we look forward to rallying together to make a positive impact for EAA.”

RFG said it would support the Purple Day campaign through a variety of activities across its franchise network, including donating products for raffle prizes, selling EAA merchandise boxes and running special Purple Day promotions.

Purple Day will be held on 26 March.

Xavier Smerdon  |  Journalist  |  @XavierSmerdon

Xavier Smerdon is a journalist specialising in the Not for Profit sector. He writes breaking and investigative news articles.

Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Tags : CSR, Dick Smith, epilepsy,


Get more stories like this


Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Mindset hacks for a bigger impact: The importance of questions

Clare Desira

Wednesday, 4th September 2019 at 8:22 am

‘Social enterprise is a verb. It is not a noun.’

Wendy Williams

Wednesday, 4th September 2019 at 8:18 am

Mindset hacks for a bigger impact: Slow down to go faster

Clare Desira

Wednesday, 3rd July 2019 at 8:38 am


NDIS not yet in tune with the needs of participants

Luke Michael

Monday, 20th January 2020 at 4:46 pm

What impact will the bushfire crisis have on homelessness?

Luke Michael

Wednesday, 15th January 2020 at 4:28 pm

The rise (and scepticism) of Facebook fundraisers

Maggie Coggan

Thursday, 16th January 2020 at 8:49 am

New fund paves the way for impact investment in the charity sector

Luke Michael

Friday, 17th January 2020 at 4:34 pm

Bushfire Appeals
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!