subscribe to careers
News  |  Events

NFP Predictions for 2016

Tuesday, 5th January 2016 at 11:33 am
Xavier Smerdon
Australia’s social sector leaders are optimistic heading into 2016, saying that this year presents many opportunities for positive change.

Tuesday, 5th January 2016
at 11:33 am
Xavier Smerdon



NFP Predictions for 2016
Tuesday, 5th January 2016 at 11:33 am

Australia’s social sector leaders are optimistic heading into 2016, saying that this year presents many opportunities for positive change.

While 2015 was a tumultuous one for the the Not for Profit sector, this year is expected, once again, to be full of surprises.

CEO of the Community Council for Australia (CCA), David Crosbie, said charities and Not for Profits should spend much of 2016 advocating to all sides of politics ahead of the upcoming federal election, which Prime Minister Malcolm Turnbull has said will likely be held in September or October.

“Election years are always interesting. A Federal election is a time for governments and potential governments to lay out an agenda for their next term in office,” Crosbie said.

“Election years provide a critical opportunity to ensure key issues in our sector are part of the national policy discussions leading into the election.

“Influencing the national policy agenda will not be easy over the coming year as many industries and sectors increase their investment in political advocacy at this stage of the election cycle.

“Given recent changes and the increasing pressures within our sector, CCA advocacy and the advocacy of the broader sector is now more important than ever before.”

Crosbie, who led the debate around the need for hundreds of Australian charities to merge or close down last year, said he would be pushing for potential governments to consider a range of issues.

“CCA will be seeking to ensure issues such as regulation of the sector, red tape, new sources of capital, more consistent and workable government relations, charitable status and advocacy, fairer measures of impact and effectiveness, leadership and sector development, workforces, fundraising and philanthropy will all be on the table for discussion,” he said.

Philanthropy Australia CEO Sarah Davies said 2016 promised to be another exciting year for giving in Australia.

Davies said on the policy front, expectations were building that there would be some “big wins” coming out of the Prime Minister’s Community Business Partnership, with 2016 being the partnership’s second year in existence.

She said the partnership did a lot of work examining policy ideas and proposals during 2015.

Davies said Australia would also see a push towards better research around philanthropy.

“We’re also going to see growing pressure and demand for more and better data on philanthropic activities in Australia – both to drive impact, improve collaboration and to deliver on transparency expectations,” Davies said.

“Diversifying philanthropic assets will continue to be a focus, as we explore ways to increase our kit bag of options on how to best deploy scarce philanthropic assets.

“Linked with this will be a continued spotlight on opportunities to reduce duplication of resources and effort, which is a discussion happening across the broader Not for Profit sector.”

In his most recent column for Pro Bono Australia News, digital consultancy expert Tony Lee said 2016 would be the “year of engagement” for Not for Profits seeking to connect and reconnect with their prospects, supporters and advocates.

Lee said developing a complete view of each donor’s journey meant that more Not for Profits would “seek a greater opportunity to work with direct-response marketing automation techniques that enable even greater personalisation at each stage of the journey on a mass scale”.

Xavier Smerdon  |  Journalist  |  @XavierSmerdon

Xavier Smerdon is a journalist specialising in the Not for Profit sector. He writes breaking and investigative news articles.

Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at

Tags : 2016, CCA, David Crosbie,


Get more stories like this


Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Two good, two bad, one leader – 2019 in reflection

David Crosbie

Thursday, 19th December 2019 at 8:47 am

Policy failure – The new black?

David Crosbie

Thursday, 21st November 2019 at 8:48 am

Time to pay up!

David Crosbie

Thursday, 24th October 2019 at 8:43 am

ACNC puts charities on hold

Luke Michael

Monday, 21st October 2019 at 4:55 pm


NDIS not yet in tune with the needs of participants

Luke Michael

Monday, 20th January 2020 at 4:46 pm

What impact will the bushfire crisis have on homelessness?

Luke Michael

Wednesday, 15th January 2020 at 4:28 pm

The rise (and scepticism) of Facebook fundraisers

Maggie Coggan

Thursday, 16th January 2020 at 8:49 am

Bushfire resources for people with disability


Wednesday, 15th January 2020 at 4:54 pm

subscribe to careers
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!