Good 360
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  |  Good Business

Professional Services Sector Most Generous Givers


Tuesday, 28th June 2016 at 11:20 am
Ellie Cooper, Journalist
Employees at professional services firms are the most generous workplace givers in Australia, with 18 per cent of employees engaged in donations programs, compared to just 3 per cent in the charity sector, according to new data.

Tuesday, 28th June 2016
at 11:20 am
Ellie Cooper, Journalist


1 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Professional Services Sector Most Generous Givers
Tuesday, 28th June 2016 at 11:20 am

Employees at professional services firms are the most generous workplace givers in Australia, with 18 per cent of employees engaged in donations programs, compared to just 3 per cent in the charity sector, according to new data.

workplace giving

Workplace giving provider Good2Give launched its new interactive Industry Evaluation tool on Tuesday, which provides a market snapshot of the past 12 months that organisations can use to assess their giving program across 11 sectors, including charity, government, healthcare and IT.  

The tool also breaks down giving performance by company size, gender, and employer donation matching.

Good2Give CEO Lisa Grinham said the professional services sector was three times more likely to give via a workplace program, which provided a “strong target” for other industry leaders to aspire to.

“With almost 20 per cent of staff making regular donations to charities, this is a significant contribution to Australia’s charity sector,” Grinham said.

“Their employees are also very generous, giving approximately $70 a month to charity. Topped up by company matching and their average monthly donation comes to $114 per month, or more than $1,300 a year.”

Grinham told Pro Bono Australia News there were a number of reasons why professional service employees were generous workplace givers.

“One is that we’ve seen a lot of the professional services firms really using their technology well to engage employees,” she said.

“They’re also quite generous when it comes to matching donations, and also [have] strong leadership from the top.”

Employees in the charity sector ranked among some of the lowest sectors, with 3 per cent using a workplace giving program, at an average monthly donation of $42.  

Grinham said there were a number of barriers for charity employees to engage in workplace giving, including the limited availability of company-matched donations, at just 25 per cent.

“We’re… very much encouraging the charity sector to get behind workplace giving and offer the opportunity for their employees to give because we think that’s a great way to be a great employer, and that charities should strive to be great employers like anybody in the private sector,” she said.

“I think certainly a lot of people who work for charities are already very generous. [There’s] a divide around what people are paid in the charity sector versus the private sector.

“I think people in the charity sector are very generous full stop, but maybe it’s more difficult for them to actually make regular donations. But we’re trying to encourage more charities to offer their staff the opportunity to give.”

She said this was the first time the industry data was made broadly available.

“It’s incredibly helpful for companies who offer workplace giving to be able to access latest industry data to help build realistic targets and make positive business cases for workplace giving in their company,” she said.

“Of course there are many variables that influence a program’s success including whether a company matches employee donations, how often their programs are promoted and whether the company has leadership encouraging a giving culture.

“The data overwhelmingly suggests that matching employee donations inherently boosts employee generosity resulting in a 60 per cent increase in the average donation.

“Considering that only 57 per cent of professional service firms currently match staff donations, there is strong potential to further boost the industry’s contribution if companies meet employee generosity halfway.

“Our recent Workplace Givers Revealed research of 1,000 workplace givers revealed that 86 per cent said their company’s workplace giving program made them more proud to work there. As the link between being a good corporate citizen and employee morale hits home, these enquiries to increase uptake of workplace giving programs is incredibly worthwhile – for our communities, but also our workplace morale.

“It’s encouraging to see more and more companies introduce and invest in their workplace giving programs to boost employee pride in the good times and the bad.”

Good2Give’s data accounted for close to 20 per cent of Australian employees who make workplace giving donations, as well as a broad sample size of more than 100 companies.


Ellie Cooper  |  Journalist |  @ProBonoNews

Ellie Cooper is a journalist covering the social sector.

FEATURED SUPPLIERS


Helping the helpers fund their mission…...

FrontStream Pty Ltd (FrontStream AsiaPacific)

...


NGO Recruitment is Australia’s not-for-profit sector recru...

NGO Recruitment

Yes we’re lawyers, but we do a lot more....

Moores

More Suppliers

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

Finalists Named in 2017 Workplace Giving Excellence Awards

Lina Caneva

Wednesday, 11th October 2017 at 4:16 pm

Matched Giving with Charity Gift Vouchers is the Perfect Match

Naomi Barson

Thursday, 17th August 2017 at 11:07 am

Nominations are Open For the 2017 Workplace Giving Awards

Rachel McFadden

Thursday, 20th July 2017 at 3:24 pm

Arts, Ageing and Indigenous Communities Missing Out on Workplace Giving

Lina Caneva

Wednesday, 7th June 2017 at 8:40 am

POPULAR

Red Cross Moves to Wage-Based Fundraising Model

Lina Caneva

Thursday, 16th November 2017 at 8:30 am

Concerns Raised Over New ACNC Board Appointments

Luke Michael

Monday, 20th November 2017 at 2:28 pm

New Same-Sex Marriage Bill Looks to Protect Faith-Based Charities

Luke Michael

Monday, 13th November 2017 at 5:25 pm

Adelaide at the Vanguard of Ending Street Homelessness Globally

Wendy Williams

Tuesday, 21st November 2017 at 8:43 am

One Comment

  • Ken Wilson says:

    Well what a surprise! Professional organisations pay rates compared to those in health & charity – of course your going to have more monetary donations. However, if you were to take into account the hours charity workers ‘give’ over and above their paid hours you might have a completely different read on who and which work places are really the most generous.

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Good 360
pba inverse logo
Subscribe Twitter Facebook

The social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!