Guide to Giving
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
Sponsored  |  Social Innovation

NGO Communications Launches Specialised Services for Australia’s Third Sector


Monday, 3rd April 2017 at 12:04 pm
Staff Reporter
Newly established consultancy, NGO Communications, is aiming to assist Australia’s not for profits and non-government organisations (NGOs) as they navigate an increasingly competitive funding environment.


Monday, 3rd April 2017
at 12:04 pm
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
NGO Communications Launches Specialised Services for Australia’s Third Sector
Monday, 3rd April 2017 at 12:04 pm

Newly established consultancy, NGO Communications, is aiming to assist Australia’s not for profits and non-government organisations (NGOs) as they navigate an increasingly competitive funding environment.

Head of communications Benjamin Graham said the key to the sustainability of NGOs is the quality communication of what they can offer, what makes them the perfect fit for a client.

“Not for profits and NGOs are an important part of Australian society and represent people at the grassroots level,” Graham said.

“The long-term success of an organisation rests on its ability to define its point of difference, to develop its brand if you like, and to tell that brand’s story with conviction and purpose so it stands out from the crowd.”

Graham said shifting policy and funding frameworks, typified by the changes in National Disability Insurance Scheme funding – from those providing the service to those needing the service meant some providers were left scrambling to let clients know what they could offer or, in some cases, that they even existed.

“Being able to clearly communicate how you are best placed to service your client base is the difference between success and failure.”

“It would be a great pity if we saw any of the current providers become extinct and the market become homogenised due to failure to communicate their unique features.”

Graham said the third sector is made up of organisations large and small and each one has an important role to play.

“These organisations are adept at delivering their core business but often don’t think of marketing until it’s too late.”

“My message is, bring in a communication specialist early, don’t wait until the patient is at the emergency department.”

Graham, who has worked in communication and marketing for some of Australia’s leading not for profits, peak bodies and associations for more than a decade, has started NGO Communications to assist such bodies continue to fill a vital role in the Australian community.

Services offered by NGO Communications include communication strategies and planning, membership acquisition and retention, media relations, event management, website and content development, social media, and general communications consultancy.

For more information regarding NGO Communications please visit their website www.ngocommunications.com.au or call 0430 586 022.

For media enquires please contact NGO Communications on 0430 586 022.  



AON

FEATURED SUPPLIERS


HLB Mann Judd is a specialist Accounting and Advisory firm t...

HLB Mann Judd

NGO Recruitment is Australia’s not-for-profit sector recru...

NGO Recruitment

Yes we’re lawyers, but we do a lot more....

Moores

Brennan IT helps not-for-profit (NFP) organisations drive gr...

Brennan IT

More Suppliers

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

Finding the Right Software for Your Not For Profit

Contributor

Tuesday, 26th September 2017 at 8:36 am

NFPs Need Social Media More Than They Know

Alecia Hancock

Thursday, 21st September 2017 at 8:33 am

Social Media ‘Inspires’ Fundraising Globally – New Research

Lina Caneva

Wednesday, 20th September 2017 at 4:03 pm

Technology as a Force For Good

Wendy Williams

Wednesday, 13th September 2017 at 3:40 pm

POPULAR

Moves to Stop Volunteering at Overseas Orphanages

Luke Michael

Wednesday, 13th September 2017 at 1:54 pm

Future Uncertain for Disability Organisations Following Funding Cuts

Wendy Williams

Tuesday, 19th September 2017 at 8:29 am

Majority of NFPs Are Not Believed to be Well-Run, According to New Survey

Luke Michael

Tuesday, 12th September 2017 at 4:14 pm

Ignoring Social Housing is a Recipe for Failure Expert Warns

Wendy Williams

Tuesday, 12th September 2017 at 4:49 pm

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Guide to Giving
pba inverse logo
Subscribe Twitter Facebook

The social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!