Take Survey
MEDIA, JOBS & RESOURCES for the COMMON GOOD
NEWS  |  Finance

Donation Point Tap Device a Fundraising ‘Success’


Wednesday, 5th July 2017 at 4:12 pm
Rachel McFadden, Journalist
Asking people to donate could prove to be “the game changer” when using new donation point tap technology, according to the first Australian charity to use the device in a major fundraising drive.


Wednesday, 5th July 2017
at 4:12 pm
Rachel McFadden, Journalist


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Donation Point Tap Device a Fundraising ‘Success’
Wednesday, 5th July 2017 at 4:12 pm

Asking people to donate could prove to be “the game changer” when using new donation point tap technology, according to the first Australian charity to use the device in a major fundraising drive.

The Salvation Army used the Donation Point Tap in its Red Shield Appeal which concluded on 30 June.

Salvation Army community fundraising director Andrew Hill told Pro Bono News he was really happy with the results and overall $55,000 was raised on the devices.

“It was a great pilot, it caused a lot of enthusiasm for our volunteers and supporters,” Hill said.

The award-winning Donation Point Tap, developed by Melbourne-based payment technology company Quest, is a new channel for charities to raise funds indirectly without increasing staff or administration costs.

Financially backed by Bendigo Bank and Community Sector Banking the technology allows  individuals to make a donations simply by tapping their card on the system, which displays the charity’s branding and the pre-set donation amount as determined by the charity.

The funds are then transferred to the charity’s bank account at the end of each day.

Prior to the Red Shield Appeal in May, Hill said the predetermined amount, that could be adjusted by local leaders, would be $20.

“In a majority of sites we changed that to $10 which seemed to be the sweet spot,” Hill said.

The Salvation Army utilised 400 of the 550 donation tap point devices and set predetermined amounts between $2 and $99 with the average donation across 5,600 taps being $9.70.

“It definitely upped the ante. It gave people every avenue to give, so if they didn’t have cash we said that’s okay you can tap,” he said.

Hill said there were no major technological glitches along the way but in retrospect volunteers needed more training on how to better engage the public to give.

“It was a really rapid rollout, we probably could have trained our volunteers a little bit more about how to engage the public with these devices,” he said.

“The pivotal thing we learnt about the technology is you have to ask, so we saw a device that was ‘set and forget’ and it virtually did nothing, whereas where the devices had an engaging volunteer asking them to ‘tap for the salvos’ it did really well.

“That is the number one takeaway for us: an engaging volunteer asking people to donate on the device was the game changer.”

Hill said he believed donors and volunteers confidence in the device would grow over time and this would subsequently see an increase in donations.

“For a first pilot we were really happy. We are certainly going to use it again,” he said.


Rachel McFadden  |  Journalist  |  @ProBonoNews

Rachel is a journalist specialising in the social sector.


Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

UK Charity Donations Rise But Fewer People Are Giving

Wendy Williams

Tuesday, 27th March 2018 at 8:54 am

Breakthrough Study Shines a Light on NFP Workforce

Wendy Williams

Thursday, 20th July 2017 at 8:49 am

Volunteering ‘Victory’ as Government Backtracks on Funding Redesign

Rachel McFadden

Friday, 14th July 2017 at 5:12 pm

Mud Army Covered For Injury

Wendy Williams

Friday, 7th April 2017 at 4:29 pm

POPULAR

Australians With Disability Twice as Likely to be Evicted Without Cause

Luke Michael

Wednesday, 5th December 2018 at 5:29 pm

Tech-for-good Companies Merge to Extend Impact

Maggie Coggan

Thursday, 29th November 2018 at 8:34 am

Putting Disability and Leadership in the Same Sentence

Maggie Coggan

Monday, 3rd December 2018 at 8:56 am

Possibilities of the Humanitarian Robot

Maggie Coggan

Monday, 26th November 2018 at 8:52 am

Take Survey
pba inverse logo
Subscribe Twitter Facebook

The social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!