I Am Wookie, Hear Me Roar!
Saturday, 12th May 2018 at 9:00 am
Chewbacca impersonators have raised $1 million for UNICEF USA in 24 hours.
In celebration of Solo, the latest blockbuster instalment from iconic movie franchise Star Wars, Disney and LucasArts put the call out for fans to post a video of their best Chewbacca impersonation to either Facebook, Instagram or Twitter using the hashtag #RoarforChange.
The call out coincided with Star Wars Day, May the Fourth – be with you.
For every public post published from 3 May to 25 May, both media jugganauts pledged to donate $1 to UNICEF (United Nations Children’s Fund) in aid of its worldwide lifesaving work for children in need.
Social media users were asked to be as creative as possible, as a $1 donation also applied for each like and share.
Last week, Star Wars: Force for Change announced on its website that the projected target of $1 million was reached in just 24 hours.
“We’ve reached our donation goal, but you can still share your photos and videos online with #RoarForChange through May 25th to continue celebrating the release of Solo: A Star Wars Story,” the website said.
These funds will be donated to go towards ready-to-use-therapeutic food packets for children suffering from malnutrition.