Good360 leaderboard ad
Close Search
A Lighter Note  |  Fundraising

I Am Wookie, Hear Me Roar!

12 May 2018 at 9:00 am
Estelle Stathoulis
Chewbacca impersonators have raised $1 million for UNICEF USA in 24 hours.

Estelle Stathoulis | 12 May 2018 at 9:00 am


I Am Wookie, Hear Me Roar!
12 May 2018 at 9:00 am

Chewbacca impersonators have raised $1 million for UNICEF USA in 24 hours.

In celebration of Solo, the latest blockbuster instalment from iconic movie franchise Star Wars, Disney and LucasArts put the call out for fans to post a video of their best Chewbacca impersonation to either Facebook, Instagram or Twitter using the hashtag #RoarforChange.

The call out coincided with Star Wars Day, May the Fourth be with you.

For every public post published from 3 May to 25 May, both media jugganauts pledged to donate $1 to UNICEF (United Nations Children’s Fund) in aid of its worldwide lifesaving work for children in need.

Social media users were asked to be as creative as possible, as a $1 donation also applied for each like and share.  

Last week, Star Wars: Force for Change announced on its website that the projected target of $1 million was reached in just 24 hours.

“We’ve reached our donation goal, but you can still share your photos and videos online with #RoarForChange through May 25th to continue celebrating the release of Solo: A Star Wars Story,” the website said.

These funds will be donated to go towards ready-to-use-therapeutic food packets for children suffering from malnutrition.

PB Careers
Get your biweekly dose of news, opinion and analysis to keep you up to date with what’s happening and why it matters for you, sent every Tuesday and Thursday morning.

Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers? Get in touch at or download our contributor guidelines.

Get more stories like this


Your email address will not be published. Required fields are marked *


Donation Point Go: Using QR codes to engage with donors


Tuesday, 2nd June 2020 at 7:15 am

Working together is more important than ever


Thursday, 21st May 2020 at 7:00 am

COVID-19 crisis revives battle to #fixfundraising

Maggie Coggan

Thursday, 23rd April 2020 at 8:17 am


Good360 leaderboard ad
pba inverse logo
Subscribe Twitter Facebook

We need your help.

Our COVID-19 coverage has driven our website traffic up by 250%. But we are seeing a huge fall in advertising, which is how we fund our free news service. This is hard for us to ask knowing how tough times are for everyone. But now is the time to show us you value our work.

 Make a contribution 

You have Successfully Subscribed!