Impact 25 Winners
MEDIA, JOBS & RESOURCES for the COMMON GOOD
Around the World  |  Social Innovation

Save the Children Helps Make the World ‘Better With a Sweater’


Tuesday, 18th December 2018 at 8:30 am
Luke Michael, Journalist
People in the UK were able to make a Christmas donation simply by tapping their debit or credit card on a charity worker’s sleeve, thanks to a new contactless Christmas jumper.


Tuesday, 18th December 2018
at 8:30 am
Luke Michael, Journalist


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Save the Children Helps Make the World ‘Better With a Sweater’
Tuesday, 18th December 2018 at 8:30 am

People in the UK were able to make a Christmas donation simply by tapping their debit or credit card on a charity worker’s sleeve, thanks to a new contactless Christmas jumper.

Developed by Visa and Save the Children for the international aid charity’s Children’s Christmas Jumper Day on Friday 14 December, the jumper was worn by fundraisers outside 16 London Underground stations, allowing commuters to tap their contactless cards on the sleeve to donate £2 ($A$3.50).

Presenter and Love Island star Josh Denzel and popstar and Strictly Come Dancing contestant Aston Merrygold competed against each other on Friday, hoping to raise the most money in London’s Kings Cross Underground station wearing the innovative jumpers.

Save the Children predicted more than 5 million people across the UK would take part in Christmas Jumper Day, with the charity aiming to beat last year’s fundraising efforts by raising over £4.5 million (A$8 million) to help millions of children worldwide.

Since the event launched in 2012, it has raised more than £17million (A$8 million).

Sarah Button-Stephens, the campaign manager for Save the Children’s Christmas Jumper Day, said: “We are always looking for new and unique ways to reach the British public and raise vital funds for our life-saving work.

“We’re so excited to team up with Visa and develop the world’s first Christmas jumper with contactless donation technology. It’s the perfect way to raise money for Christmas Jumper Day and help make the world better with a sweater.”


Luke Michael  |  Journalist  |  @luke_michael96

Luke Michael is a journalist at Pro Bono News covering the social sector.


Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

 Print

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

giveOUTday comes to Australia

Wendy Williams

Monday, 25th March 2019 at 4:51 pm

Australia’s largest social bond tackles affordable housing shortage

Luke Michael

Monday, 25th March 2019 at 4:49 pm

The digital platform saving Indigenous languages from extinction

Maggie Coggan

Monday, 25th March 2019 at 4:22 pm

Tackling the wider problem of trauma

Maggie Coggan

Monday, 25th March 2019 at 8:43 am

POPULAR

The ‘hidden gem’ of philanthropy

Wendy Williams

Tuesday, 19th March 2019 at 8:44 am

Advocacy groups struggle amid growing NDIS waiting lists

Luke Michael

Wednesday, 20th March 2019 at 11:46 am

Gen Y emerge as Australia’s most generous givers

Luke Michael

Thursday, 14th March 2019 at 9:00 am

Disability Housing Conference
pba inverse logo
Subscribe Twitter Facebook

The social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!