Bushfire Appeals
MEDIA, JOBS & RESOURCES for the COMMON GOOD
News  |  GovernanceMergers

Merger hopes to see fundraising transformed globally


Monday, 1st July 2019 at 4:04 pm
Maggie Coggan
A pair of UK fundraising heavyweights have come together to help turn charities and not for profits around the world into powerful fundraisers. 


Monday, 1st July 2019
at 4:04 pm
Maggie Coggan


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Merger hopes to see fundraising transformed globally
Monday, 1st July 2019 at 4:04 pm

A pair of UK fundraising heavyweights have come together to help turn charities and not for profits around the world into powerful fundraisers. 

The Philanthropy Centre (TPC), which was launched in 2018 by professors Adrian Sargeant and Jen Shang, and Alan Clayton Associates (ACA) have merged to form ACA Philanthropy and Fundraising (ACAPF). 

ACAPF, which launched on Thursday with the aim of using the combined expertise of the two organisations to meet the expanding needs of their client base, will enable charities and NFP organisations to access the support they need to become a “great fundraising organisation” in one place.

A “great fundraising organisation”, a term coined by Sargeant and Shang in their 2013 report, is defined as an organisation that increases its income transforming its ability to carry out its mission, that sustains this growth in income, and that derives its income from mission-driven donors.

Sargeant and Alan Clayton will be joined by Tina Hudgins as principal directors of ACAPF, with the organisation running out of permanent offices in England, Scotland, Australia and America.      

Clayton said being able to bring the skill sets of the two organisations together was a “dream come true”.  

Sargeant said the merger provided an opportunity to take new science emerging from the TPC and put it into cutting edge practice. 

“The science of wellbeing will drive the future of philanthropy and the merged organisation will deliver that future to where it can make the greatest difference,” Sargeant said. 

He said the two organisations were a good match because they both wanted to change the way philanthropy was experienced across the globe. 

“We both wanted to make the experience of philanthropy more personally meaningful and fulfilling for the donors who offer it,” Sargeant said.  

Hudgins, who was previously a client of Clayton and Sargeant, said she had seen during her time as director of fundraising at International Justice Mission, how applying the research could be transformational for an organisation.

“By immediately applying lessons from their research and experience, our monthly gift program grew by more than 250 per cent, our teams became skilled as emotive storytellers, and our increased focus on supporter experience led to greater retention and overall growth,” Hudgins said.   

“Bringing this knowledge to more mission-based organisations will create greater revenue to transform programs on the ground and will provide a truly exciting experience for the donor.” 


Maggie Coggan  |  Journalist  |  @MaggieCoggan

Maggie Coggan is a journalist at Pro Bono News covering the social sector.


Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

The rise (and scepticism) of Facebook fundraisers

Maggie Coggan

Thursday, 16th January 2020 at 8:49 am

NFP merger to create new pool of charitable funding

Wendy Williams

Monday, 16th December 2019 at 3:55 pm

Can messages of hope deliver the bottom line?

Méabh Friel

Tuesday, 10th December 2019 at 8:41 am

Government ordered to respond to fundraising inquiry

Luke Michael

Thursday, 28th November 2019 at 4:12 pm

POPULAR

NDIS not yet in tune with the needs of participants

Luke Michael

Monday, 20th January 2020 at 4:46 pm

What impact will the bushfire crisis have on homelessness?

Luke Michael

Wednesday, 15th January 2020 at 4:28 pm

Centralised disaster fund dismissed by charities sector

Maggie Coggan

Friday, 24th January 2020 at 5:32 pm

New fund paves the way for impact investment in the charity sector

Luke Michael

Friday, 17th January 2020 at 4:34 pm

Bushfire Appeals
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!