Close Search
News  |  FundraisingBest practice

Centralised disaster fund dismissed by charities sector

24 January 2020 at 5:32 pm
Maggie Coggan
“Someone would still have to foot the bill of admin costs” sector representatives say  

Maggie Coggan | 24 January 2020 at 5:32 pm


Centralised disaster fund dismissed by charities sector
24 January 2020 at 5:32 pm

“Someone would still have to foot the bill of admin costs,” sector representatives say 

The charities sector has hit back at calls for bushfire donations to go to a “centralised” fund instead of people donating directly to big NFPs, with sector experts saying there would be little difference to how donations reach bushfire victims.

On Friday, former Victorian Premier Jeff Kennett AC told 2GB Radio that fire relief donations should be placed in a centralised trust where it could be audited and administrative costs could be reviewed.  

“The government needs to work out that when people give money it’s got to be put into a fund which can be accountable, where it can be audited so the money gets to the people who the money was given for,” Kennett said. 

He said he feared a lot of what is received is being eaten up in administration costs and that the money was being spread too thin around online fundraisers hosted on platforms such as GoFundMe and Facebook.  

“I just don’t want to see people’s money dissipated,” he said. 

But Andrew Coghlan, Australian Red Cross national manager of emergency services, told Pro Bono News it didn’t make sense to take this job away from large charities that were experts in running disaster relief efforts. 

He said it was important to recognise that there was a cost involved in collecting donations and then distributing it, and that cost wouldn’t go away if all donations were sent to a centralised fund.

“Even if you set up some sort of central pool to manage and distribute funds, somebody would still have to cover the cost of managing that process,” Coghlan said. 

“Someone has to pay for that, whether that be government or a corporate entity or whoever fits the bill to cover that cost.”

Disasters are complicated 

With the bushfire recovery efforts widespread and not showing any sign of slowing down anytime soon, a spokesperson for the Australian Charities and Not-for-profits Commission told Pro Bono News it required multiple agencies.      

“Responding to disaster is a complex task requiring both short- and long-term efforts,” the spokesperson said.  

“The scale of this disaster across states and affecting people, wildlife and communities requires a multi-pronged, multi-agency approach. 

“It is important that a wide range of charities with vast expertise and experience, from humanitarian aid to animal welfare, are able to provide services to people in need.”

Coghlan said because of the complex nature of disaster relief operations, where the money needed to go was not “always obvious in the first week”. 

“Charities are often in a position of balancing getting money quickly, which is really important to meet immediate needs, with managing it [money] responsibly for the long-term relief effort,” he said.  

“Understanding the depth of need for some individuals will only become apparent a little bit further into the recovery process.”  

Laws and regulations in place

Coghlan also noted that there were strong rules and regulations around how charities handled donations.     

“There is very strong and solid charitable law in place and the Australian Charities and Not-for-profits Commission and the Tax Office monitor and audit these things very closely,” he said. 

“It’s important to recognise that this stuff doesn’t happen randomly.” 

The ACNC spokesperson added it was a requirement for charities to use their funds for their charitable purposes, and if there was any evidence of wrongdoing, the regulatory body would investigate.  

“Charities must have, and operate according to, governing rules that outline how they operate and how they can use funds,” the spokesperson said. 

“As part of their obligations to the ACNC, charities must report information to the ACNC, including financial information.” 

It follows comments made by NSW transport minister, Andrew Constance, who said he was “furious” charitable organisations were not passing along the tens of millions of dollars in donations fast enough to bushfire victims. 

“The money is needed now, not sitting in a Red Cross bank account earning interest so they can map out their next three years and do their marketing,” Constance said.     

But Noel Clement, the Australian Red Cross director of Australian programs, said the charity is planning to spend the $115 million donated since July 2019. 

“All funds raised since July 2019 will go to our Disaster Relief and Recovery Fund. This fund ensures Red Cross teams are on the ground supporting people as the fires happen (and other disasters we sadly expect to happen over the coming months) and to support individuals and communities to recover from these bushfires,” Clement said.

Maggie Coggan  |  Journalist  |  @MaggieCoggan

Maggie Coggan is a journalist at Pro Bono News covering the social sector.

PB Careers
Get your biweekly dose of news, opinion and analysis to keep you up to date with what’s happening and why it matters for you, sent every Tuesday and Thursday morning.

Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers? Get in touch at or download our contributor guidelines.



Get more stories like this



  • Geoffrey B says:

    It appears that the Red Cross seems to think the donations for events such as the recent fires are for them to decide their use e.g. “and disasters we sadly expect to happen in the future”. I am sure that there will be disasters in the future. However, the donations that are made are on the assumption that, as trustees for the donors (a point that Red Cross do not seem to understand), they are not made for Red Cross futurologist predictions but to address the acute needs of the bushfire victims. I would suggest that Red Cross, and all other charities, to retain their charitable status, should be subject to strict accountability as opposed to the derring do nature of the way they appear to currently operate.

    • Jane D says:

      I absolutely agree with you – when people donate for bushfire victims they’re looking at people’s destroyed homes and the total devastation and loss of everything in their lives – donors hope to help the victims rebuild their homes and lives with the funds they donate. The funds are meant for NOW. A recent Australian Unions posting to Facebook showed a group of skilled workers who had rebuilt a home for a victim over 10 days. If money could be made available for volunteer skilled workers to have access to materials to assist people in this way then a lot of communities could be speedily reunited. This way the trauma and loss of other parts of their lives might be minimized. The way the Red Cross appears to be doing things – storing money for the future – is not going to assist those who need it most right now. I think charities should be audited for their administration fees in much the same way as superannuation funds are.

    • Bob A says:

      I wholeheartedly agree. Every fund that advertises on TV or other media takes a heap of monies donated out of the pool.
      If you want 100% of your donation to go where it is intended then give it to your local C.W.A. Branch !!

      • Janelle says:

        Bushfire donation advertising has been pro0vieed to red Cross and other agencies free of charge. No donated funds are being spent on advertising

    • Ray Ryan says:

      It is short sighted of Geoffrey B to state that the relief donations are only for the “acute needs” of immediate victims. A little reflection will inform that the needs of these people are only partly the immediate and obvious needs. Recovery for many will be over months or even years and they will continue to need support. Also our fire season is not over yet. Charities realise that the first flush of donations will taper off as many will reason that “I’ve already donated” when the next fire occur and the cupboard is bare.

Your email address will not be published. Required fields are marked *


Artificial intelligence to help solve fundraising challenges in 2022

Paul Ronalds

Wednesday, 8th December 2021 at 4:42 pm

iRaiser’s advanced new peer to peer solution


Tuesday, 7th December 2021 at 7:00 am

Is fundraising at the core of your charity?

Maggie Coggan

Thursday, 11th November 2021 at 8:08 am

pba inverse logo
Subscribe Twitter Facebook