Donation Point Go: Using QR codes to engage with donors
2 June 2020 at 7:15 am
Quest Payment Systems has developed a simple yet powerful way to help charities and not for profits adapt to the new reality of collecting donations where face-to-face contact is limited.
Research into the effect of COVID-19 in the charity space has revealed that many charities and not-for-profit organisations have experienced a major commercial impact. This appears to be a direct result of the loss of face-to-face interaction with donors. In many cases the effect has been so detrimental it has caused organisations, especially smaller charities, to limit or stop support of their cause all together, as they do not have the donations or funds to deliver services.
Charities with a limited budget to set up digital campaigns have not been able to take advantage of the current push into digital fundraising and of the potential donation revenue available from a wider audience. While these charities previously faced being left behind, that’s all about to change.
Melbourne-based payments technology company, Quest Payment Systems, Australia’s leading provider of contactless solutions and the developer of Donation Point Tap, Donation Point Mobile, Donation Point Kiosk and Donation Point Event has recognised just how difficult it has been for many organisations to engage and keep donations flowing from donors during these challenging times. In response, Quest has developed Donation Point Go, a powerful yet simple way to help charities and not for profits adapt to the new reality of collecting donations where face-to-face contact is limited.
Donation Point Go uses a single QR code to facilitate donations. The code can be placed just about anywhere and used in both digital and traditional marketing activities. It can be used in direct mail, printed on signage, badges or T-shirts, displayed on a charity’s website or that of their sponsors, or distributed as part of an email marketing campaign.
By scanning a Donation Point Go QR code with a smartphone, or tapping or clicking the QR code if it has been digitally sent to the recipient, a donor is directed to a Donation Point Go donation webpage for the charity, where they can make a donation. Payments through Donation Point Go are seamless and fast by providing donors the opportunity to instantly donate using Apple Pay, Google Pay, or by simply entering their credit or debit card details.
Try it yourself by scanning the QR code above.
The Donation Point Go webpage is customisable and provides the individual charity or not for profit with the ability to make the page their own. The organisation can include their campaign details, logos and imagery, as well as up to five predetermined donation amounts. The organisation can specify the details of how donations will be used, and even show a running total of the donations received, giving the organisation a powerful opportunity to increase donations from multiple sources.
Organisations have the opportunity to receive personal data should a donor choose to opt-in for further contact. Donors can also choose to publicly share their support for the cause on social platforms including Facebook and Twitter, providing increased exposure to the organisation.
Donation Point Go provides transaction reporting to charities and not for profits via Quest’s Cloud EFTPOS web portal. This portal provides detailed reporting and analytics of donations received across the entire Donation Point product range.
About Quest Payment Systems
Quest is a trusted brand in both software and hardware-based payment systems, with over 110,000 points of payment installed in Australia and overseas. The addition of the Donation Point range of Australian developed fundraising products has achieved great success for a segment that was seeing declines in cash-based donations year upon year. The cornerstone of Quest’s donation products was the groundbreaking Donation Point Tap, a purpose-built contactless fundraising device that has been used by more than 700 charities to raise over $4 million since its launch. Now, as more consumers embrace smartphone technology for their everyday lives, Donation Point Go completes the picture for charities looking for an easy way to enter the digital fundraising world.
To learn more about Donation Point Go visit www.donationpointgo.com or call 03 8807 4400.