Aussie B Corps vow to become 'better together'
1 July 2020 at 8:00 am
B Corp Month 2020 is taking a more inward community focus
Australian purpose-driven businesses are being urged to foster community connections and consider mutually beneficial collaborations as B Corp Month gets underway.
B Lab Australia and New Zealand launched B Corp Month on Wednesday, with the theme of “better together, for a better world”.
This theme reflects the incredibly difficult circumstances facing the world in 2020, which have necessitated a more inward community focus for celebrations.
B Corps – a relatively new model of business balancing profit and purpose – are certified by B Lab once they achieve a minimum verified score on the B Impact Assessment.
This assessment measures a company’s impact on its workers, customers, community and environment.
This B Corp Month, companies are encouraged to focus on building the for-purpose business community – fostering connections and encouraging mutually beneficial collaborations from B Corp to B Corp.
B Lab Australia and New Zealand’s CEO, Andrew Davies, told Pro Bono News that B Corps were committed to building a future of interdependence.
“We chose the theme ‘better together for a better world’ to inspire all of our B Corps to come together, collaborate, and build meaningful relationships with each other,” Davies said.
“Next time we’re facing unprecedented circumstances, we’ll have each other to lean on and show the world how business can be a force for good.”
The B Corp community in Australia and New Zealand has grown significantly in recent years, with a 2019 report uncovering a seven-fold increase in local B Corps over five years – from 33 in 2014 to 269 in 2019.
There are a number of B Corp events held during July, including a B Corp Workshop Day on 14 July, and a wrap up webinar on 31 July.
A full list of events held during B Corp Month can be seen here.
Pro Bono Australia became one of the first B Corps in Australia in 2013.