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  • Rob Gell says:

    This is not a new approach. John Elkington is the father of the Triple Bottom Line, he coined the phrase in 1994 to include social and environmental bottom lines. He did a product recall after 25 years because it wasn’t properly understood nor widely adopted. ESG, Shared Value, Social return on Investment, multiple capital models, Full Cost Accounting, Environment P&L, Integrated reporting, Impact Investment, Total Societal Impact Frameworks etc are all just spinoffs. Elkington calls them “alibis for inaction” and identifies a “hard-wired culture problem” whereby CFOs and CEOs move “heaven and earth” to hit profit targets but do not work at the same level to deliver people and planet targets. It’s about time they did.


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