The survey opening up data for all
9 March 2021 at 5:24 pm
A new survey seeks to better understand how NGOs use technology for digital marketing and fundraising
With the majority of research about NFP digital marketing and fundraising based on data from wealthy nations, a new project is aiming to address this lack of diversity by opening up data for all.
The Open Data Project, which will be based on the survey responses from the Global NGO Technology Survey which launched at the start of March, replaces the biennial Global NGO Tech Report.
The report – researched by Nonprofit Tech for Good – will be converted into an open data project rather than the previous reports, which only featured a small portion of the data. In its new format, all data is provided publicly.
The project will provide benchmarks for how NFPs use website and email communications, online fundraising tools, social media, and productivity and security software.
This year’s survey will be available in English, French, and Spanish. While this is a decrease in the number of languages the 2019 report was available in, Nonprofit Tech for Good said that providing the reports in less languages will mean a higher quality report.
“Multilingual reports are costly to produce in both time and resources. The Open Data Project is basic in design, but significantly more useful to the NGO sector,” the charity said in a statement.
Organisations will be provided instant access to view, browse, and download the data by region and by country via the Open Data Project after completing the survey, and Nonprofit Tech for Good will be reporting on the data as a global average every two months.
Complete the survey here.