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What we found out from our Not for Profit Leaders Survey

18 May 2021 at 7:42 am
A new report from HLB Mann Judd provides insight on how NFPs approach strategic planning.

Contributor | 18 May 2021 at 7:42 am


What we found out from our Not for Profit Leaders Survey
18 May 2021 at 7:42 am

A new report from HLB Mann Judd provides insight on how NFPs approach strategic planning.

HLB Mann Judd has recently released the results of its inaugural Not for Profit Leaders Survey.

More than 100 leaders, including C-suite and board members of charities and membership organisations, were surveyed on their organisation’s outlook on strategic planning. 

Australasian head of not for profits and audit partner Aidan Smith noted that: “Whilst not-for-profit organisations are generally ‘for the greater good’, or for the good of their members, it is still a competitive marketplace, especially in competing for discretionary spend of individuals and organisations, so a robust strategic plan is vital for an organisation’s future success.”

Report author Simon James, advisory partner and not for profit specialist, said whilst it was good to see that most organisations had a strategic plan which had recently been reviewed, it was concerning that “60 per cent of organisations do not have a business model with sensitivities, therefore are unable to stress test their strategic plan”.

The survey found the COVID-19 pandemic has had an impact on strategic planning; JobKeeper payments have stimulated the sector, there has been higher investment into strategic planning and lower reliance on drawing down of historical surpluses to fund strategy.

You can access a full copy of the report here

HLB Mann Judd partners and staff are deeply committed to Australia’s growing NFP sector. In 2010, HLB Mann Judd, in collaboration with the Commonwealth Bank, founded the ENFP (Exclusive Not for Profit) Community which provides significant benefits to the sector. 

The ENFP community provides: 

  • educational boardroom briefings for NFPs (a brochure showing past topics and speakers is available);
  • an exclusive LinkedIn group with over 1,000 key decision makers in the NFP sector; and
  • opportunities to collaborate and to share thoughts, ideas and solutions with other NFPs. 

To join the ENFP Community please contact Kim Kelloway, head of clients and markets, at or 02 9020 4285.

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