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On a mission to optimise your digital fundraising!


8 July 2021 at 7:00 am
Mafe Quintero
The iRaiser Group has come to Australia. Here, Mafe Quintero explains why online fundraising platforms are not just a smart investment, they’re a necessity.


Mafe Quintero | 8 July 2021 at 7:00 am


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On a mission to optimise your digital fundraising!
8 July 2021 at 7:00 am

The iRaiser Group has come to Australia. Here, Mafe Quintero explains why online fundraising platforms are not just a smart investment, they’re a necessity.

Developed by fundraisers for fundraisers, the iRaiser Group has empowered not for profits all over the world in raising over 1.3 billion euros on their solutions since launching in 2012. Originating in France, the European leader has offices in France, UK, Italy, Belgium, Denmark, Norway, and has recently expanded to Australia.

In just six months, WWF Belgium recruited 4,000 new donors, and grew their online fundraising by 46 per cent compared to the same period the year before, when using the iRaiser fundraising platform. WWF represents one of hundreds of iRaiser success stories. Now with an office in ANZ, iRaiser is excited to support local NFP’s in their digital success. If you want to know more, keep reading or make contact with regional manager Rebecca Thomson today. 

Want to know more about WWF Belgium? Read their full case study here. 

Online fundraising platforms: not just a smart investment but a necessity

Now more than ever, having digital fundraising as part of your collection strategy is essential. But when it comes to deciding on the right online fundraising software to invest in, organisations must consider several factors. 

Important factors to consider are the time and cost to build campaigns, potential increases in conversion rates, and areas where automation can save effort and resources from your team. Having the right online fundraising tools can actually empower your organisation to raise more and save you time and money. 

Ask yourself the following questions to understand the current situation of your organisation:

  • How much time do you spend building digital fundraising campaigns?
  • Do your donation forms provide an engaging and friendly donor/UX experience (remove any scrolling and unnecessary click throughs)?  
  • Are your campaigns responsive and easily accessible through mobile or other devices? 
  • Are you tracking and measuring your campaigns?
  • Do you have the right skills and tools in place for cyber security protection for your organisation and donors?
  • Can you easily access data reports and contact your CRM and key departments?
  • How much of your work is automated vs. manual? 

While not all not for profits are created equal or have the same means, the following four factors mean a good fundraising platform is not just a smart investment for both big and small charities, but a fundamental element for success. 

1. Enhanced donor experiences (UX) and optimised campaigns and donation forms (UI)

It’s safe to say that people engage with their favourite brands, companies (and not for profits of course) online almost every day. It’s crucial for your organisation to provide an intuitive and enhanced online giving experience that matches your brand image and supporters’ expectations. Failure to do so can result in supporters’ loss of trust in your organisation and could cost you donations. A white-label, innovative and secure online fundraising platform will enable you to build multiple fundraising campaigns that offer seamless and secure checkout processes, multilingual and multi-currency donation forms, cohesive branding across campaign pages, and personalised engagement tools.

Using optimised fundraising software can not only build stronger relationships with your supporters, but may also increase conversion rates and boost your overall fundraising. 

Here are a couple of examples of iRaiser clients which have experienced this positive impact recently:

Restos du Coeur – France: Restos du Coeur recently chose to drop their customised forms and upgrade to the new iRaiser donation forms and experienced an increase of +35.2 per cent in donations compared to the previous year. 

WWF – Belgium: In just six months, WWF Belgium recruited 4,000 new donors, and grew their online fundraising by 46 per cent compared to the same period the year before when using the iRaiser fundraising platform.

Want to know more about WWF Belgium? Read their full case study here.

2. Automation to save time and money

Every organisation allocates a lot of time and resources to creating and editing fundraising pages, writing thank you emails to supporters, sending donation receipts, and running data reports, to name a few.

Using a high-performing software can largely reduce these tasks and complete them much more efficiently. 

For example, with the iRaiser platform you are able to:

  • set conditional thank you emails when you receive a donation and personalise them
  • edit and send tax receipts to your donors automatically
  • create and test multiple types of forms to optimise conversion rate
  • follow your fundraising in real-time and download your activity reports
  • track and measure campaign performance
  • automate emails to chase/update expiring credit cards.

Features like these will save your team precious time and money to focus on what’s really important; your mission.

3. Consolidation 

If you’re using several, disconnected channels to raise funds and manage your campaigns, it’s likely you have multiple team members overseeing them. As a result, your information is not always synchronised, productivity may decrease because not all team members may have the adequate training to use the different solutions, and you could even damage your donor relationships due to valuable data slipping through the cracks.

Having an online fundraising platform can centralise your efforts and drastically decrease operating time across different systems, training time, and overall, simplify your life.

4. Sustainability

With more and more organisations popping up, it’s important to think about your not for profit’s longevity and how to achieve that. Most charities set up campaigns with a determined end-period. Instead of simply offering your supporters the option of a one-time gift, a well-rounded platform will allow you to build multiple types of fundraising campaigns with recurring giving programs that consistently generate revenue throughout the year. 

What’s more, are you thinking about your donors payment method preference; are your offering the latest tools to allow Apple Pay, Google Pay, Amazon Pay to name a few; can your donors become regular givers in just one click (in some tracking cases in less than 30 seconds); and are you operating in today’s time with today’s digital consumer?

Campaign types on iRaiser

Payment / donation forms: Create multiple, secure, fully white-label donation forms that allow your donors to give single or recurring gifts. You can offer donors the possibility to give in their local language and currency, and even allocate gifts to a specific project. No web designers needed, you have the controls to your most important aspect of fundraising and that is digital recruiting monthly donors. 

Peer-to-peer: Allow your supporters to turn personal life events like birthdays, weddings, or other milestones into opportunities to fundraise on behalf of your not for profit. Much more than a traditional P2P product, through iRaiser you will find a truly white-label solution, with advanced features so your brand is at the forefront. 

Events: Organise and manage physical or virtual events with engagement opportunities for your supporters. From registrations, to sales of merchandise, ticketing and automatic informative emails about your event, all with a fundraising component.

To sum up, investing in the right online fundraising tool is a smart and necessary investment. Not only will it help you engage better with your donors, increase productivity and reduce administrative work, it will help you raise more funds for less resources and consequently contribute to your not for profit’s longevity. When picking the right software, you must consider one that is reliable, secure, and constantly innovating to provide your supporters with seamless but memorable donor experiences. 

Select a provider that has your local needs front of mind.

If you’d like to hear more about iRaiser Australia and how we could help your organisation save time, money, and can help boost your fundraising, reach out to our team today!

About iRaiser

At iRaiser, we’re on a mission to empower not for profits like you to continue your world-changing work by providing efficient fundraising software to increase your financial resources and consequently, your impact on the world. We strongly believe that the right combination of UX + UI + data = an increase in funds raised. 

Our innovative software allows your organisation to create effective and impactful donor journeys that help build successful, long-lasting relationships with your supporters.

Developed by fundraisers for fundraisers, the iRaiser Group has empowered not for profits all over the world in raising over 1.3 billion euros on their solutions since launching in 2012. Originating in France, the European leader has offices in France, UK, Italy, Belgium, Denmark, Norway, and has recently expanded to Australia.

Trusted by more than 500 global organisations such as the International Red Cross Federation, UNHCR and the World Food Program, iRaiser specialises in providing not for profits with fundraising tools designed to meet local and global needs through multi-currency, multilingual features. The iRaiser software suite provides clients with the ability to easily build and manage a truly white-lable solution and the essential support to ensure success. 

For more information about iRaiser visit www.iraiser.eu, or follow us on LinkedIn and Facebook.


Mafe Quintero  |  @ProBonoNews

Mafe Quintero is communications manager at iRaiser Group.

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