Allchin brings growth mindset to Movember

After creating a legacy of growth in global organisations, Korey Allchin is turning his attention to men’s health charity Movember. He is this week’s changemaker.

Continuing a high-powered career in global business, Korey Allchin is the new chief growth officer (CGO) at Movember.

He studied a bachelor of communications at Monash University where he gained a grounding in multiple disciplines across business and marketing. While he wasn’t initially sure where the degree would take him, Allchin told Pro Bono News it opened doors into roles in global companies, where he discovered his passion for growth and sales.

Since then, Allchin has spent around 15 years in consumer goods with roles at Coca-Cola, Gilette, Proctor & Gamble and Newell Rubbermaid. He expanded his skillset with each position, learning about growing budgets and managing people, which he loved.

“In a number of these roles I was also educated on working within global matrices which is an important element of my role at Movember,” he said.

Prior to joining Movember, Allchin spent over seven years at Tennis Australia and the Australian Open as director of partnerships, where he helped double the company’s growth with diverse new revenue streams, and grew engagement with fans around the world.

How did you get the job you’re in now?

I was fortunate enough to be involved in a fundraising campaign with Movember at my most recent employer Tennis Australia back in 2019, and my motivation for doing this at the time was because some of the closest Mo Sisters were taking on their own challenges with mental health, which is one of the key cause areas for Movember. It has always been something that was close to my heart.

A few months back I was asked to consider the CGO opportunity with Movember, and as I went through the process and spent time with our remarkable CEO Michelle Terry and other members of the Movember executive leadership team (ELT) and board, I was inspired. It just felt right to me at every step, and fortunately they all thought the same. 

What did getting this role mean to you, was it something you had aimed for or worked towards as a career goal?

I feel very privileged to be able to have joined an incredibly talented group at Movember and whilst only in my first 6 weeks in the role, I have an overwhelming sense of this being my home and where I’m meant to be. From here, and hopefully with all the experience I’ve gained in my career, I can have a really meaningful impact. 

What’s next for Movember, can you give us a sense of where you’d like to take the organisation while you’re in this role?

We’ll celebrate our 20th anniversary next year and whilst I’m only new to the role, in a lot of ways it feels like we’re just getting started as to the impact we can have on changing the face of men’s health.

We are focused on the causal areas including prostate cancer, testicular cancer and mental health and this will absolutely remain, however next year’s anniversary is shaping to be a moment in time to not only celebrate that, however to also provide an opportunity to evolve how we’re doing that. You’ll need to watch this space for more.   

What attracted you to the role, is men’s health something you’re particularly passionate about?

Movember has achieved some incredible outcomes these past 19 years and… I’ve had an affinity with Movember for a number of years. For me, there’s some deep personal connection with the Mo Sisters in my life, however also put simply men’s lives are in crisis and we need to help men, and therefore their communities, live healthier and longer lives. 

What does a typical day look like for you?

Working in a global matrix my days can start early and finish late pending what calls are in the diary with our US, Canadian and UK folks, and the Aussies of course, however that’s what really motivates me — being closely connected with the Movember teams around the globe and working with them all on collectively having the maximum impact is what drives me.

The work itself does vary from being the more tactical executional detail of the now and what we need to do to achieve our short-term goals, however for the most part it is more focused on the medium to long term horizons and how our strategy can continue to unlock the next phases of growth & impact.

It’s important to note here that whilst the time-zone juggles can be tricky, Movember is a very strong advocate for ensuring you have the right balance, so taking time out to pick the kids up from school, or getting out for walk during the middle of the day are also a part of my daily routine.

What is your proudest achievement throughout your career to date?

It’s difficult to define a specific moment, however I’d like to think that the legacies I’ve left in the growth of the organisations I’ve worked with and the people within them are what I’m most proud of. 

What are some of the challenges facing your organisation and the NFP/charity sector more generally?

There’s certainly macro environmental factors globally that are impacting everyone’s lives right now, including but not limited to inflation and cost of living factors challenging the household and corporate budgets. While not unique to NFPs it is something we need to be aware of. That said, and always with challenges, there’s opportunities and we challenge ourselves everyday on how we can think differently around growth at Movember.   

What does success look like for you?

We all collectively at Movember have bold and audacious goals to address this men’s health crisis and we won’t be satisfied until we achieve this. We are a global organisation, founded in Melbourne, and we’re extremely proud of this, however success for me and what I believe will unlock our next phase of growth is operating with a global first mindset. 

How do you wind down at the end of the week?

In short, it’s spending time with my family. My wife and I have a 16 year old, a 13 year old and an 11 year old, and spending time with them doing basically anything is great. Cooking, walking our dog Hendrix, playing a game of pool or catching the latest series on Netflix – to be honest it doesn’t matter what it is as long as we’re together. The other outlet for me that keeps me invigorated is spending time in the water enjoying my passion for surfing.