Good Cause – Advertorial
Wednesday, 2nd April 2003 at 1:04 pm
Good Cause – Advertorial
Raising more with Face-To-Face Fundraising
Good Cause is the face-to-face arm of the highly respected fundraising consultancy Creative Response. Between them, the Creative Response founders, Jill Ruchel and Stuart McGill, have forty years of fundraising experience.
Face-to-face fundraising is not new. Volunteers, bequest officers and major gift fundraisers have been doing versions of it for decades.
The difference now is that it is being expanded and linked with electronic funds transfer and therefore opening up a whole new avenue and demographic audience for charity fundraising.
What makes Good Cause unique is that not only do they take care of all the logistics and operations involved in conducting a face-to-face campaign, but bring to that campaign the strategic input and award-winning creative and concept development from Creative Response. And organisations only pay for the pledges they receive!
Get monthly donors – fast!
Monthly giving programs (pledges) are recognized as the most cost-effective way of fundraising, whether you’re acquiring new donors, or upgrading existing donors.
Instead of acquiring donors for a single gift, sign them up to a regular monthly, quarterly or annual gift. They’ll stay for an average of 5 – 7 years, and you don’t have to spend donor funds writing to your supporters for every single gift.
Unlike mail or phone campaigns, where organisations are sometimes restricted by a shortage of responsive lists, face-to-face fundraising is fast and flexible.
Start with a test
In true direct response style, Good Cause always starts with a test. Your cause or charity can see the system in action and the results achieved prior to making any further commitment – with no obligation to continue.
Good Cause’s creative team will develop vibrant and engaging materials for use as presentation aids on the streets such as striking signage to promote your presence in shopping centres, as well as door-to-door.
Pay only for what you get
With Good Cause you only have to pay for the regular givers you get. (And you get the one-off gifts for free!)
You don’t have to risk huge outlays and wait with bated breath to discover whether or not you’ll get the response you need to justify all your hard work and investment.
And if your new monthly donors change their minds in the first couple of months, you get them replaced at no charge. Compared to other forms of fundraising, with face-to-face the risk is limited.
And you’ll get no surprises in the fees. Your quoted fee includes recruitment, training, uniforms, a welcome phone call, data confirmation calls, location fees and reports.
Face-to-face fundraising gives your charity a human face. You might have 10, 20 or even more people a day on the streets, in shopping centers or going door to door, having hundreds or thousands of personal conversations about the important work of your charity.
And the demographic of the new donors is changing the face of fundraising forever. For more information about Good Cause and face-to-face fundraising call 1800 450 123 (only in Australia) or 02 9810 1666, Fax: 02 9810 1777.
Check out the web site at www.goodcause.com.au.