Civil Voices
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  |  Finance, Social Innovation

Haiti Experience – Facebook Insights & Tips


Wednesday, 14th July 2010 at 2:50 pm
Pro Bono Australia, Administrator
UNICEF’s use of Facebook during the Haiti earthquake disaster shows NFP’s can use social media to build trust and demonstrate efficiency


Wednesday, 14th July 2010
at 2:50 pm
Pro Bono Australia, Administrator


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Haiti Experience – Facebook Insights & Tips
Wednesday, 14th July 2010 at 2:50 pm

UNICEF’s use of Facebook during the Haiti earthquake disaster shows NFP’s can use social media to build trust and demonstrate efficiency and the organisation is offering other Not for Profits valuable insights and tips about using Facebook successfully.

In a video posted on the ‘Nonprofits on Facebook’ page, Esther Choi, Assistant Director of Interactive Marketing at UNICEF, offers her insights based on the Haiti experience.

UNICEF’s Facebook page has over 250,000 fans and proved its worth as a useful communications tool during the Haiti earthquake crisis when the page was used to take donations and provide donors and supporters with real-time updates on the relief effort.

Through the Facebook page, UNICEF was able to simultaneously issue a call for donations and demonstrate to donors where their money was being spent.

Choi says people could see the supplies UNICEF was putting together – the blankets, first aid kits, tents and other life saving equipment that is needed in an emergency – so that they knew if they were to donate, this is where the money would go.

Choi says it is really important for people to donate to a trusted organisation, and one that is as efficient as possible. Facebook helped UNICEF build trust, visibly demonstrating the efficiency of the relief effort and letting donors know 100% of donations were going to work in the field.

The encouragement coming from the Facebook page was important for motivating staff working through the night, and Choi says messages of encouragement from donors and supporters were passed on to people working in the field.

Choi’s offered the following tips for NFP’s trying to develop a successful Facebook page:

Multimedia sharing

Videos and photos are the greatest way to engage an everyday person with the cause, according to Choi who encourages any NFP with a library of multimedia to upload it as soon as possible.

Choi says the imagery they are able to capture and show makes people feel closer to UNICEF’s work, and that one of the strongest assets to their brand in just having a wealth of images and videos.

Finding the right balance

NFPs need to find a healthy balance with their status updates, news feeds and alerts. UNICEF posts 2 or 3 times a day, at intervals that are spaced out. Choi says there is a point of diminishing return when you are spamming people with too much information.

Users want action and involvement

Users really engage with posts that provide an option for them to get involved with the cause. She says people want to perform an action, rather than just donate, such as shopping online, making a purchase, and having the donations go to UNICEF.

View the UNICEF Facebook page here : www.facebook.com/unicef

View the video on the Nonprofits on Facebook page here: www.facebook.com/nonprofits


Pro Bono Australia  |  Administrator |  @ProBonoNews


FEATURED SUPPLIERS


NGO Recruitment is Australia’s not-for-profit sector recru...

NGO Recruitment

We specialise in data solutions consulting and IT profession...

DQUBE Solutions

Helping the helpers fund their mission…...

FrontStream Pty Ltd (FrontStream AsiaPacific)

HLB Mann Judd is a specialist Accounting and Advisory firm t...

HLB Mann Judd

More Suppliers

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

Campaigners Say Same Sex Marriage Bill Must Protect LGBTI Australians

Lina Caneva

Wednesday, 15th November 2017 at 12:39 pm

NFPs Welcome Ratification of Convention Against Torture Protocol

Lina Caneva

Friday, 10th February 2017 at 1:17 pm

Tony Stuart Takes the Helm of UNICEF Australia

Wendy Williams

Friday, 1st July 2016 at 2:48 pm

Not for Profits on Budget Alert

Lina Caneva

Tuesday, 3rd May 2016 at 11:07 am

POPULAR

Luke Batty Foundation to Close as Rosie Batty Steps Down

Luke Michael

Monday, 19th February 2018 at 5:37 pm

Australians Losing Trust in Charities

Wendy Williams

Wednesday, 7th February 2018 at 5:28 pm

Calls to Remove ‘Blanket Religious Exemptions’ for Faith-Based Charities

Luke Michael

Friday, 16th February 2018 at 2:35 pm

Prisoners with Disability Subject to Harrowing Abuse, Report Finds

Luke Michael

Wednesday, 7th February 2018 at 4:19 pm

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Civil Voices
pba inverse logo
Subscribe Twitter Facebook

The social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!