Guide to Giving
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  |  Finance, Social Innovation

Haiti Experience – Facebook Insights & Tips


Wednesday, 14th July 2010 at 2:50 pm
Pro Bono Australia, Administrator
UNICEF’s use of Facebook during the Haiti earthquake disaster shows NFP’s can use social media to build trust and demonstrate efficiency


Wednesday, 14th July 2010
at 2:50 pm
Pro Bono Australia, Administrator


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Haiti Experience – Facebook Insights & Tips
Wednesday, 14th July 2010 at 2:50 pm

UNICEF’s use of Facebook during the Haiti earthquake disaster shows NFP’s can use social media to build trust and demonstrate efficiency and the organisation is offering other Not for Profits valuable insights and tips about using Facebook successfully.

In a video posted on the ‘Nonprofits on Facebook’ page, Esther Choi, Assistant Director of Interactive Marketing at UNICEF, offers her insights based on the Haiti experience.

UNICEF’s Facebook page has over 250,000 fans and proved its worth as a useful communications tool during the Haiti earthquake crisis when the page was used to take donations and provide donors and supporters with real-time updates on the relief effort.

Through the Facebook page, UNICEF was able to simultaneously issue a call for donations and demonstrate to donors where their money was being spent.

Choi says people could see the supplies UNICEF was putting together – the blankets, first aid kits, tents and other life saving equipment that is needed in an emergency – so that they knew if they were to donate, this is where the money would go.

Choi says it is really important for people to donate to a trusted organisation, and one that is as efficient as possible. Facebook helped UNICEF build trust, visibly demonstrating the efficiency of the relief effort and letting donors know 100% of donations were going to work in the field.

The encouragement coming from the Facebook page was important for motivating staff working through the night, and Choi says messages of encouragement from donors and supporters were passed on to people working in the field.

Choi’s offered the following tips for NFP’s trying to develop a successful Facebook page:

Multimedia sharing

Videos and photos are the greatest way to engage an everyday person with the cause, according to Choi who encourages any NFP with a library of multimedia to upload it as soon as possible.

Choi says the imagery they are able to capture and show makes people feel closer to UNICEF’s work, and that one of the strongest assets to their brand in just having a wealth of images and videos.

Finding the right balance

NFPs need to find a healthy balance with their status updates, news feeds and alerts. UNICEF posts 2 or 3 times a day, at intervals that are spaced out. Choi says there is a point of diminishing return when you are spamming people with too much information.

Users want action and involvement

Users really engage with posts that provide an option for them to get involved with the cause. She says people want to perform an action, rather than just donate, such as shopping online, making a purchase, and having the donations go to UNICEF.

View the UNICEF Facebook page here : www.facebook.com/unicef

View the video on the Nonprofits on Facebook page here: www.facebook.com/nonprofits


Pro Bono Australia  |  Administrator |  @ProBonoNews


AON

FEATURED SUPPLIERS


Brennan IT helps not-for-profit (NFP) organisations drive gr...

Brennan IT

HLB Mann Judd is a specialist Accounting and Advisory firm t...

HLB Mann Judd

...


Helping the helpers fund their mission…...

FrontStream Pty Ltd (FrontStream AsiaPacific)

More Suppliers

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

$2 Million Grant Helps Give Australians in Need A Fair Go

Wendy Williams

Thursday, 21st September 2017 at 8:35 am

NFPs Need Social Media More Than They Know

Alecia Hancock

Thursday, 21st September 2017 at 8:33 am

Volunteering Tasmania Forced to Close Launceston Office

Luke Michael

Thursday, 21st September 2017 at 8:25 am

POPULAR

Moves to Stop Volunteering at Overseas Orphanages

Luke Michael

Wednesday, 13th September 2017 at 1:54 pm

Future Uncertain for Disability Organisations Following Funding Cuts

Wendy Williams

Tuesday, 19th September 2017 at 8:29 am

Majority of NFPs Are Not Believed to be Well-Run, According to New Survey

Luke Michael

Tuesday, 12th September 2017 at 4:14 pm

More Australians Are Giving Time Not Money

Wendy Williams

Monday, 11th September 2017 at 5:07 pm

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Guide to Giving
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!