Not for Profits Among Mashable’s Best of the Web 2010

After more than 1.3 million nominations and votes, the winners of the 2010 Mashable Awards have been announced including a must-follow Not for Profit.

The Mashable Awards, formerly known as the Open Web Awards, highlight the best of technology and the web, with a particular focus on new web technology and social media. They also have a strong focus on ‘social good’ and harnessing the web to create positive social change.

According to Mashable, the Awards celebrate major innovations and achievements in the digital and social media landscape by companies, people and projects via an open, multilingual, international, community-nominated voting platform.

The winners were announced last week at the Mashable Awards Gala in New York. Of most interest for the Not for Profit sector are the following category winners:

Must-Follow Non-Profit

Winner: To Write Love on Her Arms 

To Write Love On Her Arms (TWLOHA) is a Not for Profit organisations focused on advocating for hope and help for people struggling with depression, self-injury, addiction and suicide. It leverages various social sites to inform, inspire and invest in treatment and recovery for people who need help. Since 2006, the organization has responded to more than 150,000 messages from people in 40 different countries and has worked to spread the message of hope to universities, concerts, festivals and churches.

Other nominees in this category included: VH1 Save the Music Foundation, @Vittana, @Peta, @HRC,

Most Creative Social Good Campaign

Winner: Twitchange 

Twitchange is an innovative charity auction that enables you to bid on the famous for a chance to have them Twit-talk to you. It bills itself as the “first-ever celebrity Twitter auction,” and offers up a hefty list of celebrities, from Simon Pegg to Pete Wentz. Users donate money for the chance to have these celebrities follow you, retweet you or mention you in a tweet and all the money raised goes to aHomeInHaiti.org, which will then be able to ?nish rebuilding the Miriam Center, a home for children with cerebral palsy, severe autism and other disabilities.

Other nominations: CSR Cooperative, ProjectDog, Brown Coats Movie, @LetsFcancer

Most Promising New Company

Winner: PSGive.org 

PSGive.org is a site focused on increasing awareness and funding of Not for Profit organisations by enabling users to participate in online events. Users buy tokens to participate in events that give you a chance to win cool prizes, like the iPad, while benefiting a charity of your choice. In some ways it is like an online charity auction.

Other nominees: Quora, Badgeville, Instagram, GetAround, PSGive.org,

Most Influential Social Good Champion

Winner: John Cena

John Cena is a WWE personality and actor who leverages his social media presence and influence for good. He’s been heavily involved with the Make-A-Wish Foundation since 2004, granting the wishes of children with life-threatening illnesses. He’s earned the foundation’s highest honor, the Chris Greicius Award and was later named Wish Ambassador by the organization. He uses his online presence to encourage his fans to take part in the foundation’s mission to grant wishes, and most recently he is encouraging the donation of Delta frequent flyer miles, which he’s already contributed 3 million matching miles for.

Other nominees: UnCultured, Hardly Normal, Chris Hughes, charitybuzz,

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