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Companies Can Make ‘Doing Good’ Their Core Business: White Paper


Tuesday, 29th November 2011 at 8:20 am
Lina Caneva, Editor
Companies can give more to the communities in which they operate, while boosting their own productivity and profits, if they adopt the principles of operational shared value (OSV), argues a new white paper.

Tuesday, 29th November 2011
at 8:20 am
Lina Caneva, Editor


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Companies Can Make ‘Doing Good’ Their Core Business: White Paper
Tuesday, 29th November 2011 at 8:20 am

Companies can give more to the communities in which they operate, while boosting their own productivity and profits, if they adopt the principles of operational shared value (OSV), argues a new  white paper.

Operational Shared Value: taking social investment to the next stage outlines a methodology for creating OSV, developed by Management Consultancy, A.T. Kearney in consultation with the Australian Secretariat of the United Nations Global Compact Principles for Social Investment (UNGC PSI).

The process identifies opportunities within a company’s value chain to create value for the community as well as the business, and can be applied to companies of any size and in any sector” said A.T. Kearney Vice-President, Phil Harkness.
 
“Shared value is a completely different way to look at ‘doing good’ as a company: it becomes part of the value chain, not something outside of it.  A.T. Kearney’s methodology provides a roadmap for building that into a company’s operations.”

Harkness said OSV currently represents just 10-12 per cent of corporate social investment.

“In the vast majority of cases, social investment initiatives are centred on traditional models of philanthropy. But because it’s not viewed as core to the business, in today’s uncertain economic environment many see CSR as easy to cut, hard to measure and difficult to control,” said Harkness.

“However by structuring programs according to the principles of OSV, companies can deliver direct benefits to both the community and the business, creating a win-win for both,” he said.

Andrew MacLeod, Chairman of the UNGC PSI, said that well-constructed social investment was now recognised by leading companies around the world as giving positive returns to shareholders and the community.

“In the past, the link between social investment and profit has either been not understood, or avoided. The real revolution in thinking, and the way leading companies now look at things, is that the construction of a well-designed social investment programcelebrates the link with profit. As a result, it improves long-term sustainability of both a company and a community. If a company does not do this, then they are neither a leader nor are they maximising company strength,” said MacLeod.
  
A.T. Kearney and the UNGC PSI Secretariat are now planning to conduct OSV workshops with a range of leading local businesses. At the same time, the methodology is being reviewed by the UNGC PSI to assess how it can be rolled out internationally.

Link http://www.atkearney.com/


Lina Caneva  |  Editor |  @ProBonoNews

Lina Caneva has been a journalist for more than 35 years, and Editor of Pro Bono Australia News since it was founded in 2000.

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