Close Search
 
MEDIA, JOBS & RESOURCES for the COMMON GOOD
News  |  InnovationTech and AI

Not for Profit App Hits Number One


16 November 2011 at 10:57 am
Staff Reporter
A brain health app designed by an Australian Not for Profit organisation became the number one app in the nation this week, racking up 41,000 downloads in just 48 hours.


Staff Reporter | 16 November 2011 at 10:57 am


0 Comments


 Print
Not for Profit App Hits Number One
16 November 2011 at 10:57 am

A brain health app designed by an Australian Not for Profit organisation became the number one app in the nation this week, racking up 41,000 downloads in just 48 hours.

BrainyApp is the world’s first dementia risk reduction app designed to help people monitor and improve their Brain-Heart health, and is available as a free download for users of iPhone, iPod and iPad devices from the App Store.

BrainyApp was designed by dementia support charity Alzheimer’s Australia and the Bupa Health Foundation, which supports health research and education.

Alzheimer’s Australia CEO Glenn Rees said, “the rapid success of BrainyApp demonstrates that Australians are eager for information and strategies to help them improve their brain health.”

Rees said there are 267,000 Australians living with dementia, and this number is increasing.

With no cure available for dementia, Rees said “we need to give priority to initiatives such as BrainyApp that raise awareness of dementia, and help people to understand and reduce their risk of developing the condition.”

The BrainyApp survey let users know about their brain health, and provides activities for users to complete to raise their brain health score.

Certain lifestyle and health behaviours, particularly around midlife, are associated with reduced risk of developing dementia in late life, according to BrainyApp Ambassador, Lily Serna of SBS’Letters and Numbers.

“It is remarkable to think that the lifestyle choices we make now, in our 20s, 30s and 40s, may help reduce the risk of developing dementia later in life”, said Serna.

Josh Guest, Managing Director of software company b2cloud – the developers of the BrainyApp – said the popularity of the app shows that people have a real interest in this area.

More information about BrainyApp is available at www.brainyapp.com.au



PB Careers
Get your biweekly dose of news, opinion and analysis to keep you up to date with what’s happening and why it matters for you, sent every Tuesday and Thursday morning.

Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers? Get in touch at news@probonoaustralia.com.au or download our contributor guidelines.

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Is it possible to fast track digital transformation in these times?

Contributor

Thursday, 30th July 2020 at 7:00 am

How can we package our services to make a bigger impact?

Laura Trotta

Thursday, 9th April 2020 at 8:17 am

Global Trends in Giving survey launches bigger than ever before

Maggie Coggan

Wednesday, 11th March 2020 at 4:06 pm

pba inverse logo
Subscribe Twitter Facebook
×

We need your help.

Since the outbreak of COVID-19, Pro Bono Australia has seen a devastating fall in advertising and less people posting on our job board, which is how we fund our free news service. You can show us that you value the work we do by making a contribution.

 Make a contribution 

You have Successfully Subscribed!