NFPs Hijack Valentines Day Love Theme to Promote Their Campaigns

The Alzheimer's Australia campaign launch this morning in Sydney. Image: supplied

Not for Profits around Australia are using the theme of ‘sharing the love’ on Valentines Day to promote their campaigns.

Alzheimer’s Australia has sent thousands of Valentines cards to politicians around the country in an attempt to secure $500 million in funding over the next five years for dementia awareness, early diagnosis, care, risk reduction and research.

The campaign created by Porter Novelli in Melbourne sees the heart shaped cards pose the question to political leaders “What would you do if your loved one couldn’t remember you?"

Alzheimer’s Australia national chief executive Glenn Rees said the campaign is one of the last opportunities the organisation has to influence the decisions around the May federal Budget.

Ronald McDonald House chose Valentines to hold breakfast fundraising events and the Twittersphere is awash with tweets from organisations using the love theme.

World Vision Australia tweeted: Happy Valentines Day! Thanks for finding a place in your heart for children you've never met!

Activist group, GetUp, tweeted: It's #Valentines and we're stopping to smell the roses… for#MarriageEquality!

A street vendor for The Big Issue Magazine tweeted: "Valentine's Day? Buy a rose AND a magazine (and one for your friend!)" – Vendor Rob, Adelaide.

The Australian Youth Climate Coalition wrote: Happy Valentine's Day Tweeters! How are you spreading the love to the #climate today?

Even Animals Australia used the theme by tweeting: Did you forget something this morning? Make a donation in your Valentine's name and receive a certificate to print.

And the Centre for Social Impact directed our thoughts to “generosity day” by tweeting: Happy Valentine's Day tweeps! – or should we say Generosity Day? http://ow.ly/933aM via @HuffingtonPost #GenerosityDay

The national youth mental health Foundation, Headspace is running an online Poll about the importance of Valentines Day. So far almost 50% of voters say the day makes them feel lonely and another 25% say they don’t care because it is a made up holiday!

Happy Valentines Day! 
 

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