TITAN
MEDIA, JOBS & RESOURCES for the COMMON GOOD
NEWS  |  Finance

NFPs Hijack Valentines Day Love Theme to Promote Their Campaigns


Tuesday, 14th February 2012 at 11:43 am
Staff Reporter
Not for Profits around Australia a using the theme of ‘sharing the love’ on Valentines Day to promote their campaigns.


Tuesday, 14th February 2012
at 11:43 am
Staff Reporter


1 Comments


FREE SOCIAL
SECTOR NEWS

 Print
NFPs Hijack Valentines Day Love Theme to Promote Their Campaigns
Tuesday, 14th February 2012 at 11:43 am
The Alzheimer's Australia campaign launch this morning in Sydney. Image: supplied

Not for Profits around Australia are using the theme of ‘sharing the love’ on Valentines Day to promote their campaigns.

Alzheimer’s Australia has sent thousands of Valentines cards to politicians around the country in an attempt to secure $500 million in funding over the next five years for dementia awareness, early diagnosis, care, risk reduction and research.

The campaign created by Porter Novelli in Melbourne sees the heart shaped cards pose the question to political leaders “What would you do if your loved one couldn’t remember you?"

Alzheimer’s Australia national chief executive Glenn Rees said the campaign is one of the last opportunities the organisation has to influence the decisions around the May federal Budget.

Ronald McDonald House chose Valentines to hold breakfast fundraising events and the Twittersphere is awash with tweets from organisations using the love theme.

World Vision Australia tweeted: Happy Valentines Day! Thanks for finding a place in your heart for children you've never met!

Activist group, GetUp, tweeted: It's #Valentines and we're stopping to smell the roses… for#MarriageEquality!

A street vendor for The Big Issue Magazine tweeted: "Valentine's Day? Buy a rose AND a magazine (and one for your friend!)" – Vendor Rob, Adelaide.

The Australian Youth Climate Coalition wrote: Happy Valentine's Day Tweeters! How are you spreading the love to the #climate today?

Even Animals Australia used the theme by tweeting: Did you forget something this morning? Make a donation in your Valentine's name and receive a certificate to print.

And the Centre for Social Impact directed our thoughts to “generosity day” by tweeting: Happy Valentine's Day tweeps! – or should we say Generosity Day? http://ow.ly/933aM via @HuffingtonPost #GenerosityDay

The national youth mental health Foundation, Headspace is running an online Poll about the importance of Valentines Day. So far almost 50% of voters say the day makes them feel lonely and another 25% say they don’t care because it is a made up holiday!

Happy Valentines Day! 
 

Want Pro Bono Australia News delivered straight to your inbox? Subscribe now – it's free! 




Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au


One Comment

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Six Tips For Advancing the Sustainable Development Goals

Contributor

Tuesday, 25th September 2018 at 4:58 pm

I Am Wookie, Hear Me Roar!

Estelle Stathoulis

Saturday, 12th May 2018 at 9:00 am

Charities Warn Aid Cuts Are Diminishing Australia’s Regional Influence

Luke Michael

Wednesday, 11th April 2018 at 1:55 pm

Government Urged to Reject ‘Utterly Shameful’ Aid Budget Cuts

Luke Michael

Thursday, 29th March 2018 at 5:45 pm

POPULAR

Psychosocial Disability Stream Added to NDIS

Maggie Coggan

Wednesday, 10th October 2018 at 5:07 pm

NDIS an Illusion For People With Complex Needs

Luke Michael

Wednesday, 3rd October 2018 at 4:56 pm

Making Tourism More Inclusive For All

Luke Michael

Monday, 8th October 2018 at 5:24 pm

Disability Advocacy in NSW Under Threat

Luke Michael

Wednesday, 3rd October 2018 at 5:16 pm

TITAN
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!