To App or Not to App? The NFP Question!
10 July 2012 at 12:10 pm
As Smartphones and other mobile devices are being adopted at a rapid pace – more and more people are accessing the internet via their phone, and the question for Not for Profits now is to App or not to App?
That refers to using a mobile application to attract supporters or to making a Not for Profit website ‘mobile’ enhanced.
Our recent Pro Bono Australia News online Poll on whether Not for Profits have mobile websites shows that 79 per cent of organisations do not and just 21 per cent have mobile enhanced websites.
But which strategy to adopt?
iServces, a systems integrator for the Not for Profit sector, has put together a discussion paper on just that.
iServices says it seems that many Professional Associations and NFPs they have spoken with are confused about which strategy to adopt – mobile websites or mobile applications?
The iService paper discusses:
- Core differences between mobile websites and mobile applications- an in-depth analysis of the relative pros and cons
- Technology requirements of Not for Profit organisations and Professional Associations
- Ideas for mobile websites and the functionality required such as news, event registration, membership renewals and more
So App or Website?
iServices says whilst apps have a clear advantage for interactivity/gaming, for membership based organisations they prove to be a major expense and a novelty.
So, generally speaking, the company says a mobile website should be considered the first step in developing a mobile web presence.
“Apps are more useful for developing an application for a very specific purpose that cannot be effectively accomplished via a web browser,” iServices said.
“There are also studies to suggest that the average shelf life of apps is low – people download them frequently but usage drops dramatically over time.
“One study by Pinch Media showed that, for free applications, only about 20 per cent of users returned to use the app after they downloaded it. The usage for paid apps had an even steeper drop off rate.
“So, unless an app has a clear advantage over accessing the same function on a mobile website, a mobile website is the best option for websites in an enterprise environment.”