NATIONAL NOT-FOR-PROFIT CONFERENCE 2018
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  |  Finance

Charity Tops Aussie Christmas List


Monday, 22nd October 2012 at 9:47 am
Staff Reporter
The most popular preference for a corporate gift this Christmas is a donation to charity, a survey of Australian businesses has revealed.

Monday, 22nd October 2012
at 9:47 am
Staff Reporter


2 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Charity Tops Aussie Christmas List
Monday, 22nd October 2012 at 9:47 am

The most popular preference for a corporate gift this Christmas is a donation to charity, a survey of Australian businesses has revealed.

The survey, carried out on behalf Not for Profit organisation Karma Currency Foundation, also found that would-be recipients preferred the option to choose the charity to receive their gift donation.

Karma Currency chief executive, Ash Rosshandler, said that when respondents were asked to explain their preference for a charitable donation, the most common explanation was a wish for control over who received their donation.

“Even though most people have not come across charitable donations in the form of gifts, when presented with the opportunity, over half our survey were very interested in being able to choose which charities will receive their donation,” Rosshandler said.

Karma Currency says that charitable donations in the form of a corporate gift at Christmas are rare in Australia.

The survey revealed that only 5.1% of businesses gave charitable gifts last year but double the number (10%) intend to gift donations this coming Christmas.

However, it says that the gift-giving intentions of Australian businesses still lag behind the preferences of recipients.

Nearly a third of survey respondents (27.7%) would prefer to receive a donation to charity, making the charitable donation the most popular type of gift.

If given the option, over half of the survey respondents (55.7%) said they would be very interested in being able to specify which charity would receive their gift donation.
 



FEATURED SUPPLIERS


Brennan IT helps not-for-profit (NFP) organisations drive gr...

Brennan IT

Yes we’re lawyers, but we do a lot more....

Moores

HLB Mann Judd is a specialist Accounting and Advisory firm t...

HLB Mann Judd

Fantastic digital management app for organisations deliverin...

Ateesa

More Suppliers

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

Who is Gary Johns?

Wendy Williams

Thursday, 7th December 2017 at 2:09 pm

Boosting Philanthropy For A Stronger Australia

Wendy Williams

Monday, 11th September 2017 at 5:16 pm

Understanding USP is Key to Securing Philanthropic Income

Wendy Williams

Monday, 11th September 2017 at 2:29 pm

Australians Urged to Give a Gift to Charities in Their Will

Luke Michael

Friday, 8th September 2017 at 4:32 pm

POPULAR

Social Enterprise Announces $500,000 Funding for Social and Affordable Housing

Luke Michael

Monday, 15th January 2018 at 11:26 am

$110M Package Tackles Anxiety and Depression Among Young Australians

Wendy Williams

Tuesday, 9th January 2018 at 8:46 am

Privatisation Poses New Challenges for NFPs Managing Their Workforce

Luke Michael

Tuesday, 9th January 2018 at 4:36 pm

People With Severe Mental Illness Struggling With NDIS Transition

Luke Michael

Wednesday, 17th January 2018 at 5:58 pm

2 Comments

  • It is quite remarkable how the intention is to use charity giving but the practice does not always meet this. Very interesting considering the current economic climate.

  • Megan Megan says:

    We are a not-for-profit in WA. Last year instead of the annual $10 Secret Santa we chose a charity to donate our $10 to. It wasn’t complusary and many staff still held a Secret Santa, but I thought it was a great way for us to give back to other charities in other areas. We also chose several local, relatively unheard of charities, so it was great exposure for them, and really made you aware of what is in your own backyard so to speak.

    Essentially if a charity can do it, why can’t others?

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


NATIONAL NOT-FOR-PROFIT CONFERENCE 2018
pba inverse logo
Subscribe Twitter Facebook

The social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!