Civil Voices
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  | 

Awards Show Positive Impact of NFP Marketing


Tuesday, 24th September 2013 at 10:28 am
Staff Reporter, Journalist
A Melbourne marketing agency is a Victorian finalist in awards that recognise the role of marketing to create positive social change.

Tuesday, 24th September 2013
at 10:28 am
Staff Reporter, Journalist


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Awards Show Positive Impact of NFP Marketing
Tuesday, 24th September 2013 at 10:28 am

A Melbourne marketing agency is a Victorian finalist in awards that recognise the role of marketing to create positive social change.

Syneka Marketing is a finalist for the Australian Marketing Institute (AMI) Awards for Marketing Excellence for its work in developing a new vision for a regional Not for Profit volunteer organisation.

Syneka is a Victorian finalist for the 'Marketing on a Shoestring' category. The submission outlined the results of a marketing plan for Volunteering Western Victoria, a Not for Profit based in Horsham, which assists volunteer-involving organisations, as well as providing community based transport for the frail aged and people with disabilities.

“Effective marketing does not need to be costly,” Syneka Marketing Managing Director Alex Makin said.

“Our work with Volunteering Western Victoria (VWV) resulted in a marketing plan that created a new vision, reinforced by a new brand and identity.”

“The marketing plan elevated us into a peak organisation, that empowers communities and supports volunteers,” VWV CEO Julie Pettett said.

“We have been able to deliver new initiatives, like our Volunteering Recognition Awards, which had over 200 attendees.

“Community feedback in regard to the marketing plan has been overwhelmingly positive.

A recent survey to evaluate its effectiveness, confirmed that volunteers have noticed 'the new branding’, a proactive approach and a greater presence' for the organisation.”

“Our confirmation as a finalist shows the positive impact that can be created through marketing, and how we as marketers can create social change,” Makin said.

The National Awards Presentation will be held in Sydney on October 16.


Staff Reporter  |  Journalist |  @ProBonoNews


FEATURED SUPPLIERS


Brennan IT helps not-for-profit (NFP) organisations drive gr...

Brennan IT

Prolegis Lawyers work exclusively for charities, other not-f...

Prolegis Lawyers

Fantastic digital management app for organisations deliverin...

Ateesa

NGO Recruitment is Australia’s not-for-profit sector recru...

NGO Recruitment

More Suppliers


YOU MAY ALSO LIKE

Victorian Government Unveils Homelessness Action Plan

Luke Michael

Monday, 15th January 2018 at 2:34 pm

Sharp Rise in School Children Experiencing Homelessness

Luke Michael

Wednesday, 10th January 2018 at 4:33 pm

Advancement of Religion as Charitable Purpose In Question

Wendy Williams

Friday, 15th December 2017 at 10:15 am

Victorian Social Enterprises Boosting Economy with Inclusive Workforce

Luke Michael

Tuesday, 5th December 2017 at 3:07 pm

POPULAR

Australians Losing Trust in Charities

Wendy Williams

Wednesday, 7th February 2018 at 5:28 pm

Luke Batty Foundation to Close as Rosie Batty Steps Down

Luke Michael

Monday, 19th February 2018 at 5:37 pm

Calls to Remove ‘Blanket Religious Exemptions’ for Faith-Based Charities

Luke Michael

Friday, 16th February 2018 at 2:35 pm

Prisoners with Disability Subject to Harrowing Abuse, Report Finds

Luke Michael

Wednesday, 7th February 2018 at 4:19 pm

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Civil Voices
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!