Virtual Progress leaderboard ad
Close Search
News  |  Innovation

Fairtrade Reaches Milestone

10 September 2014 at 10:38 am
Lina Caneva
Shoppers globally are continuing to reach for Fairtrade labelled products in growing numbers including in Australia and New Zealand, according to a new report by Fairtrade International.

Lina Caneva | 10 September 2014 at 10:38 am


Fairtrade Reaches Milestone
10 September 2014 at 10:38 am

Shoppers globally are continuing to reach for Fairtrade labelled products in growing numbers including in Australia and New Zealand, according to a new report by Fairtrade International.

Described as the world’s leading ethical label the report found consumer sales of Fairtrade certified products hit €5.5 billion (US$7.3 billion) worldwide in 2013.

The trend was mirrored locally, in Australia and New Zealand, where retail sales of Fairtrade Certified products such as coffee, tea and chocolate grew by 11 per cent totalling over $259.3 million.

“After five years of intense focus on Africa, Fairtrade is now turning its attention to expanding in the Asian region,” Molly Harriss Olson, CEO of Fairtrade Australia & New Zealand said.

“Australia has a vitally important role to play in scaling up the Fairtrade market in Asia Pacific, growing the number of producers and developing the supply chains for Fairtrade products.”

Harriss Olson said Australia recently received its first shipment of Fairtrade Certified cocoa from Papua New Guinea and there are commitments for 800 metric tonnes of cocoa in the pipeline via Fairtrade sourcing programs.

“The number of Pacific co-operatives has grown by 50 per cent across Fiji, Papua New Guinea, East Timor and Samoa, with more due to come online soon.

“Australians continue to increase their Fairtrade purchases, with 17 per cent of Australians now purchasing Fairtrade Certified products at least once a month.

“A number of major retailers are looking to increase their Fairtrade commitments and National Australia Bank (NAB) is the largest accredited Fairtrade business in the world. So there is enormous potential here in Australia to transform the lives of some of the poorest people in our region,” Harriss Olson said.

Fairtrade International also reported a number of initiatives  aimed at opportunities for the people at the far end of the supply chain – now more than 1.4 million farmers and workers, belonging to 1210 producer organisations in 74 countries.

“We’re matching growth in the market with new approaches to deepen impact for farmers and workers. Over the past year we introduced new living wage benchmarks, piloted community-based approaches to prevent child labour, and supported local trade unions to negotiate with employers,” Chief Executive of Fairtrade International, Harriet Lamb said. 

“Fairtrade is about empowerment and long-term development, as farmers and workers transform deeply ingrained problems step-by-step to build a better future for themselves, their families and communities,” said Marike de Peña, Chair of the Fairtrade International Board and director of a banana cooperative in the Dominican Republic.

“We are changing the rules of trade to enable producers and workers to map out their own future,” Harriss Olson said.

Read the report here

Lina Caneva  |  Editor  |  @ProBonoNews

Lina Caneva has been a journalist for more than 35 years. She was the editor of Pro Bono Australia News from when it was founded in 2000 until 2018.

PB Careers
Get your biweekly dose of news, opinion and analysis to keep you up to date with what’s happening and why it matters for you, sent every Tuesday and Thursday morning.

Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers? Get in touch at or download our contributor guidelines.

Get more stories like this


Your email address will not be published. Required fields are marked *


Aussie kids challenged to solve global problems during lockdown

Maggie Coggan

Tuesday, 2nd June 2020 at 5:12 pm

The project filling in the coronavirus language gap

Maggie Coggan

Wednesday, 29th April 2020 at 5:39 pm

Help is on the way for NFPs in need of a reset

Luke Michael

Friday, 24th April 2020 at 4:21 pm

How can we package our services to make a bigger impact?

Laura Trotta

Thursday, 9th April 2020 at 8:17 am


Good360 leaderboard ad
pba inverse logo
Subscribe Twitter Facebook

We need your help.

Our COVID-19 coverage has driven our website traffic up by 250%. But we are seeing a huge fall in advertising, which is how we fund our free news service. This is hard for us to ask knowing how tough times are for everyone. But now is the time to show us you value our work.

 Make a contribution 

You have Successfully Subscribed!