Go Salary
MEDIA, JOBS & RESOURCES for the COMMON GOOD
News  |  Good Business

Sustainable Brands Urged for Australian Business


Wednesday, 29th June 2016 at 9:43 am
Lina Caneva
Australian business leaders are being urged to learn how to successfully innovate their brands to ensure a sustainable future.

Wednesday, 29th June 2016
at 9:43 am
Lina Caneva


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Sustainable Brands Urged for Australian Business
Wednesday, 29th June 2016 at 9:43 am

Australian business leaders are being urged to learn how to successfully innovate their brands to ensure a sustainable future.

Sustainable Business

Sustainable Brands is a global collaboration of business and brand strategists, marketing innovators and sustainability professionals which is convening in Australia for the first time this week.

The Sustainable Brands gathering in Sydney has brought together changemakers representing many of the world’s largest global brands, disruptive social entrepreneurs, NGOs, investors, academics and other stakeholders.  

Sustainable Brands and MCI Australia project manager Brylee McFarlane, told Pro Bono Australia News it was time Australian brands learned how to leverage off each other, to build a greater sustainable business community in Australia.

“Sustainable Brands provides a strong platform to achieve this. [It’s] home to a global community of passionate individuals who are committed to leveraging environmental and social innovation to deliver exceptional business performance and shared value to those they impact,” McFarlane said.

“The knowledge sharing that Sustainable Brands offers is crucial to the successful implementation of sustainable business practices in Australia.”

McFarlane said the future for Australian business requires stronger sustainable leadership to move Australia closer towards becoming a more active global player.

“The launch of Sustainable Brands in this market is a reflection of how businesses are taking these sustainability targets seriously,” she said.

“For over a decade, the Sustainable Brands global community has been at the forefront of elevating the business case for embedding environmental and social purpose into the core of a brand, and over the past few years we have seen a growing call from Australian businesses for a local conference.”

SB16 Sydney is organised by MCI Australia and supported by Not for Profit partners Banksia Foundation and Sustainable Business Australia.


Lina Caneva  |  Editor  |  @ProBonoNews

Lina Caneva has been a journalist for more than 35 years. She was the editor of Pro Bono Australia News from when it was founded in 2000 until 2018.


Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Looking at the world through coffee-tinted glasses

Wendy Williams

Saturday, 14th September 2019 at 9:30 am

Retooling to win in the next decade

Janet Sernack

Tuesday, 20th August 2019 at 8:00 am

Taking the future into our hands

Contributor

Tuesday, 20th August 2019 at 7:00 am

Market, what market? Why bottom up innovation is so rare in human services

Nicholas Gruen

Tuesday, 23rd July 2019 at 8:10 am

POPULAR

Our royal commission is not yet a safe place for people with disability

Emma Bennison

Wednesday, 6th November 2019 at 4:59 pm

Disability royal commission begins amid fears around support services

Luke Michael

Monday, 4th November 2019 at 12:58 pm

The toolbox set to democratise charity impact

Maggie Coggan

Thursday, 31st October 2019 at 8:02 am

Mental health system failing vulnerable Aussies

Luke Michael

Friday, 1st November 2019 at 12:29 pm

Go Salary
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!