Take Survey
MEDIA, JOBS & RESOURCES for the COMMON GOOD
A Lighter Note  |  Communities

Mattel Release Robotics Engineer Barbie


Friday, 29th June 2018 at 2:33 pm
Estelle Stathoulis
The manufacturer of the famous Barbie doll, has joined forces with not for profit Black Girls Code to create a doll to inspire young girls to pursue Science, Technology Engineering and Mathematics (STEM) subjects.


Friday, 29th June 2018
at 2:33 pm
Estelle Stathoulis


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Mattel Release Robotics Engineer Barbie
Friday, 29th June 2018 at 2:33 pm

The manufacturer of the famous Barbie doll, has joined forces with not for profit Black Girls Code to create a doll to inspire young girls to pursue Science, Technology Engineering and Mathematics (STEM) subjects.

Mattel, which has created more than 180 different career dolls such as President Barbie, Teacher Barbie and Doctor Barbie amongst others, is hoping to inspire young girls to pursue any career choice they like through its campaign #MoreRoleModels.

The latest doll is available in four different skin tones and is a robotics engineer who comes with her own safety goggles, tools, computer and robot. She has been named this year’s “Career of the Year” doll.

According to Black Girls Code’s website, its goal is to “provide African-American youth with the skills to occupy some of the 1.4 million computing job openings expected to be available in the US by 2020, and to train 1 million girls by 2040”.

It’s latest partnership with Mattel hopes to encourage more girls to get excited about subjects – and eventually jobs – within the STEM field, as at present just 24 per cent of this field is made up of women.

Mattel is also calling on its long-standing partnership with Tyner to launch seven free Barbie-inspired coding experiences available online giving girls an interactive experience at coding through the gaming platform.

It is also releasing a coding e-book for kids in collaboration with information science professor and coder Casey Fiesler called Code Camp for Barbie and Friends. The e-book will introduce youngsters to different kinds of coding and will be sold through Amazon.com




Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Five Ways The Future of Work Could Change For Women

Victoria George

Friday, 27th October 2017 at 4:13 pm

Corporate Brings STEM Program to Disadvantaged Students

Ellie Cooper

Tuesday, 28th March 2017 at 4:09 pm

Australians Fear They Lack Digital Skills to Future Proof Careers

Wendy Williams

Friday, 27th January 2017 at 3:09 pm

How to Keep More Girls in IT at Schools if We’re to Close the Gender Gap

Karin Verspoor

Monday, 11th July 2016 at 10:45 am

POPULAR

Report Uncovers Shocking Abuse and Neglect of Adults With Disability

Luke Michael

Monday, 5th November 2018 at 5:29 pm

White Ribbon CEO Puts Hasty Departure Down to Culture Clash

Maggie Coggan

Monday, 12th November 2018 at 5:49 pm

Google Awards Millions to Groups Harnessing Technology For Change

Maggie Coggan

Friday, 2nd November 2018 at 5:50 pm

Government Backtracks on Cuts to Food Relief Charity

Maggie Coggan

Monday, 12th November 2018 at 5:42 pm

Take Survey
pba inverse logo
Subscribe Twitter Facebook

The social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!