Close Search
 
MEDIA, JOBS & RESOURCES for the COMMON GOOD
A Lighter Note  |  Social Affairs

Mattel Release Robotics Engineer Barbie


29 June 2018 at 2:33 pm
Estelle Stathoulis
The manufacturer of the famous Barbie doll, has joined forces with not for profit Black Girls Code to create a doll to inspire young girls to pursue Science, Technology Engineering and Mathematics (STEM) subjects.


Estelle Stathoulis | 29 June 2018 at 2:33 pm


0 Comments


 Print
Mattel Release Robotics Engineer Barbie
29 June 2018 at 2:33 pm

The manufacturer of the famous Barbie doll, has joined forces with not for profit Black Girls Code to create a doll to inspire young girls to pursue Science, Technology Engineering and Mathematics (STEM) subjects.

Mattel, which has created more than 180 different career dolls such as President Barbie, Teacher Barbie and Doctor Barbie amongst others, is hoping to inspire young girls to pursue any career choice they like through its campaign #MoreRoleModels.

The latest doll is available in four different skin tones and is a robotics engineer who comes with her own safety goggles, tools, computer and robot. She has been named this year’s “Career of the Year” doll.

According to Black Girls Code’s website, its goal is to “provide African-American youth with the skills to occupy some of the 1.4 million computing job openings expected to be available in the US by 2020, and to train 1 million girls by 2040”.

It’s latest partnership with Mattel hopes to encourage more girls to get excited about subjects – and eventually jobs – within the STEM field, as at present just 24 per cent of this field is made up of women.

Mattel is also calling on its long-standing partnership with Tyner to launch seven free Barbie-inspired coding experiences available online giving girls an interactive experience at coding through the gaming platform.

It is also releasing a coding e-book for kids in collaboration with information science professor and coder Casey Fiesler called Code Camp for Barbie and Friends. The e-book will introduce youngsters to different kinds of coding and will be sold through Amazon.com



PB Careers
Get your biweekly dose of news, opinion and analysis to keep you up to date with what’s happening and why it matters for you, sent every Tuesday and Thursday morning.

Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers? Get in touch at news@probonoaustralia.com.au or download our contributor guidelines.

Advertisement

CFRE

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Calls for Indigenous youth to co-design the programs that support them

Luke Michael

Thursday, 24th September 2020 at 8:00 am

Housing for all makes ‘good business sense’

Peter Mares

Wednesday, 23rd September 2020 at 4:48 pm

pba inverse logo
Subscribe Twitter Facebook
×

We need your help.

Since the outbreak of COVID-19, Pro Bono Australia has seen a devastating fall in advertising and less people posting on our job board, which is how we fund our free news service. You can show us that you value the work we do by making a contribution.

 Make a contribution 

You have Successfully Subscribed!