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Social cause consultancy looks to propel change


3 February 2021 at 4:38 pm
Luke Michael
A new action challenge is looking for people who are “passionate about social and environmental issues, but also up for less talk and more walk” 


Luke Michael | 3 February 2021 at 4:38 pm


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Social cause consultancy looks to propel change
3 February 2021 at 4:38 pm

A new action challenge is looking for people who are “passionate about social and environmental issues, but also up for less talk and more walk” 

Australians are being urged to share their business or brand-led proposals to tackle social and/or environmental issues, with $5,000 on offer to help get the best idea quickly up and running. 

Newly-formed social cause consultancy Decade of Action (D.O.A) has recently launched the D.O.A Action Challenge, looking for ideas that tackle social issues right now, using the power of businesses and brands.

D.O.A founders – Ebony Gaylor, Margie Reid and Adam Ferrier – say momentum is often lost when planning for a big impact that takes decades. 

They argue that social innovators can sometimes lose sight of the small yet significant actions that can quickly be taken to create change.

Gaylor said people needed to stop looking for the perfect solution and instead start taking action that builds momentum for change. 

“The D.O.A Action Challenge is for people who are passionate about social and environmental issues, but also up for less talk and more walk. Big change is built on small, considered actions.” 

Those looking to enter the challenge must submit a short video less than one minute long, a written description under 500 words or a visual representation less than one page outlining their proposal. 

The best idea will be awarded a $5,000 investment by D.O.A. and a mentoring session with the consultancy’s founders.

D.O.A will also commit 20 hours to work with the winner for idea development and support to get the idea off the ground.

Ferrier said the challenge was all about helping to identify and foster great ideas.

“We challenge everyone to join, who’s got a good idea and looking for a way to apply it to propel change,” Ferrier said. 

“We want to grease the wheels of the social cause entrepreneurial market – although admittedly that may not be the most apt metaphor.”     

Applications close 1 March. You can find out more information about the challenge here.


Luke Michael  |  Journalist  |  @luke_michael96

Luke Michael is a journalist at Pro Bono News covering the social sector.

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