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Zero Co launches $10M giveaway to benefit charities, schools and sporting clubs


8 December 2021 at 2:20 pm
Nikki Stefanoff
Zero Co is taking the money it would usually spend on acquiring customers through Facebook and Google ads and donating it straight to struggling organisations. 


Nikki Stefanoff | 8 December 2021 at 2:20 pm


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Zero Co launches $10M giveaway to benefit charities, schools and sporting clubs
8 December 2021 at 2:20 pm

Zero Co is taking the money it would usually spend on acquiring customers through Facebook and Google ads and donating it straight to struggling organisations. 

Zero Co, the sustainable home-cleaning and body-care brand, has launched a $10 million campaign to help raise funds for struggling charities and community organisations. 

Organisations affected by the pandemic can register with Zero Co to receive a referral link that they can share with their community. For every Zero Co order, of $99 and above, that a member of their community buys, $40 goes straight back to the organisation.

Zero Co founder Mike Smith told Pro Bono News that the idea came to him after reading in an article that 17,000 sports clubs were on the brink of financial collapse because of COVID. 

After digging a little deeper into the issue he found that it wasn’t just sports clubs, it was childcare centres, schools and not for profits that were all doing it tough. He decided he wanted to help. 

“I knew that we were spending a fairly significant amount of money on Facebook and Google advertising because it’s our main acquisition channel to acquire customers,” Smith says.

“I just thought to myself, instead of giving that money to Facebook and Google, what if I gave our advertising money to community organisations who are in need. 

“$40 is essentially what it costs us to acquire a customer through Facebook and Google and I’d much rather give struggling organisations the money than the big tech companies.” 

Smith has put Zero Co’s digital advertising budget of $10 million on the table and made it available to every sports club, school and charity in the country.

“The idea is that we’ll keep donating until that $10 million is gone,” Smith says. “We’ve put a counter up on the website so people can see how much is still up for grabs.” 

Find out more about Zero Co’s $10 million Give-a-Thon here. 


Nikki Stefanoff  |  Journalist  |  @ProBonoNews

Nikki Stefanoff is a journalist at Pro Bono News covering the social sector.

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