Digital maturity essentials: Research-driven strategies to expand your organisation’s digital toolkit
19 July 2022 at 6:30 am
Blackbaud Pacific examines the results of its survey of digital innovation and maturity across the for-purpose sector.
Blackbaud Pacific recently surveyed not for profits and social good organisations from across Australia and New Zealand to get a snapshot of the level of digital innovation and maturity across our sector. The resulting Status of Digital Maturity of Nonprofits in ANZ: Benchmark Report discovered some interesting insights into digital transformation.
Organisations that consider themselves to be the most advanced digitally are also the most successful in terms of fundraising income, retaining supporters, and acquiring new ones. Plus, they are more likely to successfully adapt, grow, and innovate in this ever-changing world.
However, only 10 per cent of organisations said they consider themselves to be digitally mature. The main barriers for those looking to innovate digitally include lack of budget, digital leadership, and digital skills.
Because there is a deep hunger within the industry for more practical insights and advice to help organisations grow in their digital capabilities, Blackbaud developed a free Digital Skills Toolkit, featuring some of Australia and New Zealand’s leading digital experts to share their insights on creating, growing, and extending digital strategies.
Half of the organisations who took part in the survey indicated they are yet to develop an effective digital strategy.
Jason Ruffell Smith, digital director at Marlin Communications, says that before rushing into a digital strategy, first get clarity on where you are now. By spending time getting the foundations right, you will be able to build a powerful and flexible digital strategy that will set you up for long-term success.
The most successful digital strategies, according to Ruffell Smith, are flexible, adaptable, and form part of an integrated business strategy focused on achieving optimal growth and efficiency throughout the entire organisation.
It is equally important to get buy-in for digital investment. But how do you build a case for investment that you can present to your leadership to help them see the value of digital not just for now, but for the future?
Clive Pedley and Marie De Silva from Giving Architects explain that your case should not only include a summary of the costs and benefits of implementing your digital strategy, but also include a summary of the potential risks and lost opportunities if your strategy is not implemented.
Whether you are just getting started or you’re ready to take the next steps towards digital maturity, Blackbaud’s Digital Skills Toolkit is for you. Learn how to lead your team through technology implementations and change management, the importance of data in improving your digital understanding, how to make your fundraising more successful, and more.
Interested to read the Status of Digital Maturity of Nonprofits in ANZ – Benchmark Report? Get a free copy here.