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PR Forum to “Clear Through the Content Clutter”


Thursday, 26th April 2012 at 12:29 pm
Staff Reporter
Hundreds of ‘Women in PR’ will get together in Melbourne in May to keep up with what’s making news as well as having the chance to give back to the community.

Thursday, 26th April 2012
at 12:29 pm
Staff Reporter


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PR Forum to “Clear Through the Content Clutter”
Thursday, 26th April 2012 at 12:29 pm

Hundreds of ‘Women in PR’ will get together in Melbourne in May to keep up with what’s making news as well as having the chance to give back to the community.

With the theme of Clearing through the Content Clutter, the ‘Women in PR” Forum attracts 250 leading public relations practitioners (many in the Not for Profit sector) and their clients, to keep up to speed with who’s making it in news and how to create compelling stories that break through the information clutter.

The event’s aim is to honour and celebrate the achievements of women (and men) in PR and be a vehicle for the profession to give back to the community.

This high profile event is organised by the Women in PR Committee and Public Relations Institute of Australia and it will be held on Friday May 11 at Showtime Events, South Wharf.

Funds raised on the day will benefit the Reach Foundation’s Birdcage program (for teenage girls).

A panel of three media experts from Channel 9, ABC Radio and The Age have been invited to tackle the topic: Cutting through the Content Clutter . . . From Twitter to YouTube to Tablets to Tuning in.

The guest speakers are:

PANELLIST – Linda Bracken Head Multiplatform and Content Development – ABC Radio.
Bracken oversees ABC Radio’s presence and development across online, digital platforms and mobile.

PANELLIST – Jeffrey Browne, Managing Director, Channel 9
As National Managing Director of the Nine Network, Jeff Browne knows only too well the challenges of delivering news to the community in a timely and user-friendly format.

PANELLIST – Michael Short, Creator/Writer/interviewer/producer – The Zone (The Age). An interview based, Fairfax multimedia program that examines ideas and the people behind them.

MC – Sara James, Dateline NBC Journalist
Sara James, an award-winning journalist with "Dateline NBC is our MC. She will host the event and facilitate a discussion about the new media landscape and how to create those compelling stories that break through the information clutter.

Where: Showtime Events, 61 South Wharf Promenade, South Wharf
When: Friday May 11, 2012 – 12 noon to 2.30pm
(panel of experts on at 12.50pm – 30 minutes – Q&A’s)
Cost: Members $99 per person / Non-members $125 / Tables of 10 $990

To find out more go to http://www.pria.com.au/events/event/2012-women-in-pr-forum

 

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