Social Recruiting is the New Black
14 May 2012 at 10:43 am
Social networking sites such as Facebook and LinkedIn are some of the most powerful tools available to recruiters today, according to Talent Management and Recruitment agency, Taleo.
In the report ‘Social Recruiting Guide: How to Effectively Use Social Networks’, Taleo suggests that as usage continues to skyrocket, more businesses are recognising the fact that high quality candidates can be reached faster and at lower cost using social networks than traditional recruiting methods.
The report explains how social networks can give recruiters a competitive edge in locating and engaging the best candidates available to reach their recruiting objectives.
The report also says that when companies make social recruiting a strategic initiative to find and hire potential employees, they can also:
- Find Hard to Reach Candidates: When competition for talent is fierce, identifying the best can be challenging. Social networking offers the ability to reach out to passive or hard to find candidates that likely could not be reached using other sources.
- Reach Higher-Quality Candidates: Individuals who frequently use social networks tend to be “early adopters” of innovation and also tend to be more technically savvy.3 These are the traits many companies look for in potential candidates. Social networks offer a fast way to connect with these individuals.
- Increase Return on Investment: You can dramatically reduce sourcing costs and increase ROI through social networks. Posting and sharing job openings through Facebook or LinkedIn is more likely to deliver results than a single description on a job board, so the potential value far exceeds the cost.
- Be the Employer of Choice: When your company establishes an online presence, you send a positive message out to potential candidates that your company is connected and understands how to communicate with them. Being the employer of choice means candidates want to work for you and spread that message across social networks, magnifying your brand and message.
The report also includes advice on where to start with social recruiting, legal considerations, and how to measure results.
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