Close Search
News  |  General

Charity Impact Measurement Still Needs Work - Study

18 October 2012 at 10:08 am
Staff Reporter
Only 5% of UK charities say that wanting to improve their services is a primary motivation for increasing their impact measurement efforts and 25% of charities still don’t measure their work at all, according to new research.

Staff Reporter | 18 October 2012 at 10:08 am


Charity Impact Measurement Still Needs Work - Study
18 October 2012 at 10:08 am

A new study has revealed 25% of UK charities don't measure their work. Photo:

Only 5% of UK charities say that wanting to improve their services is a primary motivation for increasing their impact measurement efforts and 25% of charities still don’t measure their work at all, according to new research.

And Australian researchers say while there is an upward trend in the interest in measuring impact here, much more work needs to be done.

The UK charity think tank and consultancy, New Philanthropy Capital has released what it describes as the first representative study of impact measurement amongst UK charities called MAKING AN IMPACT Impact measurement among charities and social enterprises.

It surveyed 1,000 charities with incomes over £10,000 to understand what has changed in charities’ impact measurement practices, the drivers behind measuring impact, and the benefits and challenges that it brings.

Some 75% of charities say they measure the impact of their work and nearly three quarters (74%) of these have invested more in measuring results over the last five years.

The report finds that over half of respondents (52%) measuring impact say they have increased their measurement efforts in order to meet funder requirements. However, only one in twenty (5%) say that service improvement is their main motivation.

“Yet one in four (25%) report improved services as the main perceived benefit of impact measurement,” the Chief Executive of NPC, Dan Corry said.

“The discrepancies between what motivates charities to measure impact and what they get from impact measurement reflects the widespread anecdotal evidence NPC has collected. Whilst charities might be initially reluctant to engage in impact measurement, they go on to find that they reap valuable and sometimes unexpected benefits from it.

"NPC’s impact survey shows that many charities have to be ‘forced’ to assess their impact, but having done so find it helps them to improve their services. There is still a long way to go in getting charities to embrace impact measurement wholeheartedly, rather than seeing it as a burden."

UK Charities report that changing funding requirements have been the primary driver of increased investment in impact measurement over the last five years. There are other drivers—in particular, charities’ boards and senior management prioritising impact—but funders play a critical role in shaping behaviour.

The Charities say that a lack of funding for impact measurement is the main barrier to making progress. They are also concerned that funders generally have different reporting requirements, which are not aligned with the charities’ own needs.

The research found that different types of funders seem to drive different types of behaviour and practice among charities. UK Government funders are seen to have stringent requirements around measuring impact, but also to provide funding for evaluation. Trusts and foundations are viewed as having less strict requirements, but being supportive and encouraging in their approach to funding evaluation.

"We hope that this report and its findings will help both funders and charities to work together to turn impact measurement into an integral part of third sector activity," Corry said. 

The Making an Impact research also identifies key challenges with impact measurement, notably:

  • A quarter of charities (25%) say they do not measure their work at all. Small charities are less likely to measure impact than their larger counterparts: nearly half of charities with an income below £100,000 do not measure at all.
  • Funding is seen to be the greatest barrier. Nearly two thirds of funders (64%) are not perceived to build evaluation support into their funding.

The research was funded by The Big Lottery Fund, The Cabinet Office, Barrow Cadbury Trust, The Northern Rock Foundation, Paul Hamlyn Foundation and The City Bridge Trust.

In Australia, the most recent research published on Impact Measurement was by Assoc Professor Gianni Zappala and Mark Lyons in a background paper for the Centre for Social Impact in 2009 called Recent approaches to measuring social impact in the Third sector: an overview.

At the time the study found overall that although a minority of organisations are collecting outcome and results data, very few have internal evaluation staff, even fewer use external evaluators, most are not using Logic models, and very few receive funding to undertake evaluations.

At the time, the researchers said that while similar large scale studies of the evaluation practices of Not for Profit organizations do not exist for Australia, they know that many of the Not for Profit organisations in the social assistance (previously community services) industry continue to use many older evaluation techniques and indeed many are enjoying a new lease of life.

The researchers said this is particularly the case in the large social assistance Not for Profits (i.e. those with an annual turnover over $20 million), and especially those that have developed strong partnerships with large corporations.

Today, Assoc Professor Zappala says Australia is seeing a slow and steady increase in organisations interested in Social Return on Investment (SROI) however no where near the levels seen in the UK.

Assoc Prof Zappala says there is now legislation in the UK, introduced this year, that creates more incentive for Not for Profits to measure their impact.

He says in the training course he delivers for the Centre for Social Impact “Demonstrating Social Impact” is attracting high level participants who are facilitating SROI skills into their organisations.

As well he says a national Social Impact Network will be launched in December which is aimed at broadening interest in SROI.

Download the UK report

PB Careers
Get your biweekly dose of news, opinion and analysis to keep you up to date with what’s happening and why it matters for you, sent every Tuesday and Thursday morning.

Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers? Get in touch at or download our contributor guidelines.


Webinar Value Packs

One comment

  • Jason M Quin says:

    Thank you for promoting this important research.
    This is a conversation that needs greater engagement in Australia, though as pointed out, there are good signs and some exciting work going on around the country.
    However, we should be careful not to squander this momentum on a single approach, one that often externalises impact measurement – as the province of specialists, rather than as an internal capacity that reflects the nature of the organisation – and risks simplifying the complex, for the sake of expedience.
    At times, we reference progress in other societies, without delving into the richness of the debate that accompanies the industry. The quickest path between two points is rarely the most fulfilling.

Your email address will not be published. Required fields are marked *


A tale of two polls: So what is the real difference?

Maggie Coggan

Thursday, 12th November 2020 at 8:37 am

Meet Pro Bono News’ first editorial advisory board

Wendy Williams

Thursday, 16th April 2020 at 8:02 am

Unpaid Carers Facing Significant Economic Disadvantage

Luke Michael

Tuesday, 21st August 2018 at 3:45 pm

NFPs Driving WA Economy, Report Says

Wendy Williams

Wednesday, 15th February 2017 at 4:20 pm

pba inverse logo
Subscribe Twitter Facebook