Community Sector Banking
MEDIA, JOBS & RESOURCES for the COMMON GOOD
News  | 

New Study Reveals Australians’ Giving Habits


Friday, 21st December 2012 at 11:02 am
Staff Reporter
A new study into the donating habits of Australians has found that the most common form of giving is buying an item as part of a theme week such as Red Nose Day.


Friday, 21st December 2012
at 11:02 am
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
New Study Reveals Australians’ Giving Habits
Friday, 21st December 2012 at 11:02 am

A new study into the donating habits of Australians has found that the most common form of giving is buying an item as part of a theme week such as Red Nose Day.

The report, Giving in Australia Report 2012, revealed that 66% of respondents rated buying as part of a theme week as their preferred form of giving to charity, followed by 46% ‘sponsoring a friend or relative in an event’ and 38% choosing to donate online.

Only 5% of respondents said that they gave to charity through payroll deductions or workplace giving.

The report also found that just under half of respondents (47%) donated to charity several times a year, with the average donation amount being $317.

It also found that those in the 55-64 age bracket were the most likely to give, with the smallest contributions coming from those in the 18-24 age bracket.

The most popular reason for wanting to donate was 'to help others less fortunate.'

The research, carried out by Empirica Research in conjunction with Not for Profit, Building Better Lives, surveyed 800 Australians across the country in November.

The survey also found:

  • Those in the 18-24 age bracket were least likely to buy a small item as part of a theme week.
  • Online giving was skewed to the 25-35 age bracket, with direct debit donations made mostly by those aged over 65.
  • Over half of respondents said that their main reason for giving to charity was ‘to help others less fortunate’.
  • A significantly lower 14% stated it was because they wanted to ‘give back’, with 16% saying it made them ‘feel good.’

A Building Better Lives spokesperson said that the survey asked participants a number of questions about the frequency, motivation and forms of charitable giving.




Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

World’s generosity revealed

Maggie Coggan

Tuesday, 22nd October 2019 at 8:51 am

Aussie Helpers working with ACNC to fix governance issues

Luke Michael

Tuesday, 10th September 2019 at 8:27 am

Matchmaker – Connecting surplus to need

Contributor

Tuesday, 25th June 2019 at 7:00 am

POPULAR

Our royal commission is not yet a safe place for people with disability

Emma Bennison

Wednesday, 6th November 2019 at 4:59 pm

Report finds NFP boards lack leadership in fundraising

Luke Michael

Wednesday, 13th November 2019 at 2:30 pm

A sad and sorry history of Newstart

Luke Michael

Tuesday, 19th November 2019 at 8:00 am

Why Australia needs more noisy charities!

David Crosbie

Thursday, 7th November 2019 at 8:58 am

Community Sector Banking
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!