Young job seekers favour companies that support NFPs
Monday, 17th June 2013 at 10:06 am
Job seekers aged 30 years and under are more likely to seek out employment opportunities with companies that make a significant contribution to charity, according to new research.
The study, conducted by social and economic change organisation YWCA NSW and UMR Research, found more than half of all Australians would be more likely to work for a company that gives significant financial and volunteer support to a charity or a Not for Profit organisation.
The age group with the highest result was those aged 30 or under, with 59 per cent favouring a company that supported NFPs.
YWCA NSW CEO Kate Frost said the research marked a distinct change for young people when choosing a workplace.
"The response from people under 30 indicates that employee expectations are evolving with the next generation of professionals and managers,” she said.
“Young people want to connect with their community and supporting a Not for Profit allows that."
Frost said the results demonstrated how a company's contribution to charity could also impact important business goals, like staff engagement and recruitment, and reduce costs associated with attracting and retaining talented employees.
"Our partnerships with organisations recognise that their involvement must make good business sense as well as good sense for the community," she said.
"It's why we work closely with corporate partners to build a relationship that supports their internal goals and Key Performance Indicators as well as our joint goal of supporting vulnerable people."
For more information visit YWCA NSW.