Close Search

‘Posting’ Rural Social Enterprises

26 February 2014 at 11:26 am
Staff Reporter
A first-of-a-kind platform connecting Australian social enterprises with socially-conscious consumers is set to generate new market opportunities for enterprises in rural and regional areas.

Staff Reporter | 26 February 2014 at 11:26 am


‘Posting’ Rural Social Enterprises
26 February 2014 at 11:26 am

A first-of-a-kind platform connecting Australian social enterprises with socially-conscious consumers is set to generate new market opportunities for enterprises in rural and regional areas.  

An online marketplace for social enterprise products will be created by Not for Profit Social Traders as part of a three year partnership with Australia Post.

Mindy Leow, Project Manager, Market and Sector Development at Social Traders, said a significant benefit of the new marketplace would be the breaking down of geographical boundaries.

“For us it’s about raising awareness. A traditional bricks and mortar store is a limitation for social enterprise.”

“]The platform] is about exposing social enterprise to a larger audience…it will provide social enterprises access to a national consumer base – especially important for social enterprises in rural or regional areas,” she said.

Managing Director of Social Traders, David Brookes said strengthening the capabilities of communities around Australia was a shared priority for Australia Post and Social Traders.

“This National Community Partnership will allow us to give remote communities access to new marketplaces, promote inclusivity via the online network and boost employment opportunities through increased sales and business sustainability,” he said.  

Leow said the platform, to be officially launched later in 2014.

The development of the Social Enterprise Marketplace fits with Social Traders’ strategic priorities of opening up market opportunities for social enterprises and encouraging social procurement.  

“This marketplace is meant to be consumer-facing,” Leow said. “Social enterprises selling products are only a segment of social enterprise.”

“It is part of social procurement, but it is [only] an entry point.”

“I do expect and hope to see organisations coming to the marketplace to purchase corporate gifts, research and find out about social enterprises.”

Leow said consumer goods were a quick and easy way of raising people’s awareness of the sector more broadly and that the online platform would allow consumers to engage with and understand the impact that buying from social enterprise can create.

‘We see it as a starting point for conversation.”

Leow said winning the dollars of the ethical consumer would be the greatest challenge.

“I think we’re only at the beginning, we’re barely scratching the surface.”

“It is one of our main challenges – to sell the message of why people should buy for good. We know there is a buying and doing gap. It [a challenge] we will continue to work on.”

The partnership with Australia Post also includes a capability building component that will enable Social Traders to work with social enterprises to build their product development, marketing and online sales capability.

Social Traders was announced as one of mail giant’s seven National Community Partners last week.  

Staff Reporter  |  Journalist  |  @ProBonoNews

PB Careers
Get your biweekly dose of news, opinion and analysis to keep you up to date with what’s happening and why it matters for you, sent every Tuesday and Thursday morning.

Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers? Get in touch at or download our contributor guidelines.



Your email address will not be published. Required fields are marked *


Treading lightly and with respect

Cindy Mitchell

Wednesday, 9th September 2020 at 6:35 pm

Never a better time to come home to the Australian social enterprise sector

Tara Anderson

Wednesday, 2nd September 2020 at 6:17 pm

Give away your leftovers and make a friend

Maggie Coggan

Wednesday, 2nd September 2020 at 8:00 am

Innovative social enterprise hub is on the right track

Wendy Williams

Tuesday, 1st September 2020 at 6:40 pm

pba inverse logo
Subscribe Twitter Facebook

We need your help.

Since the outbreak of COVID-19, Pro Bono Australia has seen a devastating fall in advertising and less people posting on our job board, which is how we fund our free news service. You can show us that you value the work we do by making a contribution.

 Make a contribution 

You have Successfully Subscribed!