Espresso Martinis and Impact
MEDIA, JOBS & RESOURCES for the COMMON GOOD

‘Posting’ Rural Social Enterprises


Wednesday, 26th February 2014 at 11:26 am
Staff Reporter
A first-of-a-kind platform connecting Australian social enterprises with socially-conscious consumers is set to generate new market opportunities for enterprises in rural and regional areas.

Wednesday, 26th February 2014
at 11:26 am
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
‘Posting’ Rural Social Enterprises
Wednesday, 26th February 2014 at 11:26 am

A first-of-a-kind platform connecting Australian social enterprises with socially-conscious consumers is set to generate new market opportunities for enterprises in rural and regional areas.  

An online marketplace for social enterprise products will be created by Not for Profit Social Traders as part of a three year partnership with Australia Post.

Mindy Leow, Project Manager, Market and Sector Development at Social Traders, said a significant benefit of the new marketplace would be the breaking down of geographical boundaries.

“For us it’s about raising awareness. A traditional bricks and mortar store is a limitation for social enterprise.”

“]The platform] is about exposing social enterprise to a larger audience…it will provide social enterprises access to a national consumer base – especially important for social enterprises in rural or regional areas,” she said.

Managing Director of Social Traders, David Brookes said strengthening the capabilities of communities around Australia was a shared priority for Australia Post and Social Traders.

“This National Community Partnership will allow us to give remote communities access to new marketplaces, promote inclusivity via the online network and boost employment opportunities through increased sales and business sustainability,” he said.  

Leow said the platform, to be officially launched later in 2014.

The development of the Social Enterprise Marketplace fits with Social Traders’ strategic priorities of opening up market opportunities for social enterprises and encouraging social procurement.  

“This marketplace is meant to be consumer-facing,” Leow said. “Social enterprises selling products are only a segment of social enterprise.”

“It is part of social procurement, but it is [only] an entry point.”

“I do expect and hope to see organisations coming to the marketplace to purchase corporate gifts, research and find out about social enterprises.”

Leow said consumer goods were a quick and easy way of raising people’s awareness of the sector more broadly and that the online platform would allow consumers to engage with and understand the impact that buying from social enterprise can create.

‘We see it as a starting point for conversation.”

Leow said winning the dollars of the ethical consumer would be the greatest challenge.

“I think we’re only at the beginning, we’re barely scratching the surface.”

“It is one of our main challenges – to sell the message of why people should buy for good. We know there is a buying and doing gap. It [a challenge] we will continue to work on.”

The partnership with Australia Post also includes a capability building component that will enable Social Traders to work with social enterprises to build their product development, marketing and online sales capability.

Social Traders was announced as one of mail giant’s seven National Community Partners last week.  


Staff Reporter  |  Journalist  |  @ProBonoNews



Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au


Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Funding at the Edge

Laura Reed

Tuesday, 15th October 2019 at 8:27 am

The enterprise fighting to save lives in the water

Maggie Coggan

Wednesday, 2nd October 2019 at 8:34 am

Putting the task in taskforce

Wendy Williams

Wednesday, 2nd October 2019 at 8:22 am

How Australian NGOs can embrace crowdfunding to boost donation efforts

Contributor

Tuesday, 1st October 2019 at 8:24 am

POPULAR

Australia is bracing for a tsunami of homeless women

Jan Berriman

Thursday, 10th October 2019 at 7:30 am

People experiencing homelessness struggling to navigate the NDIS

Luke Michael

Wednesday, 16th October 2019 at 4:13 pm

Espresso Martinis and Impact
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!