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NFP Launches Corporate Campaign on Mental Health

21 May 2014 at 11:09 am
Lina Caneva
Depression Not for Profit beyondblue has launched a national campaign in conjunction with the Mentally Healthy Workplace Alliance to encourage Australia’s business leaders to take action on mental health.

Lina Caneva | 21 May 2014 at 11:09 am


NFP Launches Corporate Campaign on Mental Health
21 May 2014 at 11:09 am

Depression Not for Profit beyondblue has launched a national campaign in conjunction with the Mentally Healthy Workplace Alliance to encourage Australia’s business leaders to take action on mental health.

The move comes as a new report by PwC reveals that Australian businesses will receive an average return of $2.30 for every dollar they invest in effective workplace mental health strategies.

The research, which looked at the impact of employees’ mental health conditions on productivity, participation and  compensation claims, also found that these conditions cost Australian employers at least $10.9 billion a year.

beyondblue Chairman Jeff Kennett said the report provides a compelling case for businesses to back the new campaign called Heads Up, intended to give big and small businesses alike practical advice about the importance of mental health in  the workplace.

“One in five Australian workers are experiencing mental health conditions such as depression and anxiety right now,  but sadly too many workplaces still do not realise the importance of their employees’ mental health,” he said.

“This  report shows that employers have a responsibility not only to their workers, but also to their businesses’ profitability, to tackle these conditions at work.

“Heads Up will provide them with a tailor-made Action Plan to do this and help ensure that Australia’s 11.5 million workers receive the support they need to be mentally healthy and productive.”

PwC partner Jeremy Thorpe said the report reveals how investing in mental health benefits businesses of different  sizes within different industries, with small business often benefitting the most.

“For example, small mining businesses that invest in effective mental health programs receive an average return on investment (ROI) of 15, meaning they get $15 out of every $1 they spend. Small essential service providers receive an average ROI of 14.5.

“This is because employee participation is vital in implementing a successful program. Any positive  ROI is something business should strive for. This is why I would urge all employers, regardless of what industry you’re  in or your business size, to read this report and learn what economic benefits you can gain from investing in mental  health.”

beyondblue says Heads Up will target leaders across small, medium and large Australian businesses through major advertising and social media campaigns, and already it has the backing of some major companies and is funded by the Department of Health.

The campaign’s centrepiece is the Heads Up website where business leaders can find out why they are losing money if they are not investing in employees’ mental health and sign up to learn how to make their workplace more mentally healthy and profitable.

The Not for Profit says that in mid-June, a first-of-its kind Action Plan will be unveiled on the website to allow businesses to create tailor-made mental health plans to implement in their workplaces to ensure they are progressing towards workplaces that are as mentally healthy as possible.

beyondblue CEO Georgie Harman said Heads Up would have a long-lasting impact as it delivered benefits for employees and employers alike.

“Employers who are mindful of their employee’s wellbeing and introduce supporting policies promote greater worker satisfaction and deliver enormous productivity improvements, making it a truly win-win situation,” she said.

“Too many business leaders, however, still don’t know how to help people who may be struggling with a mental health condition such as depression or anxiety. These people continue to face discrimination and do not receive the same support that people with physical conditions receive.

“Employers who do not promote good mental health miss out on the benefits that it can bring, but adopting Heads Up can help to change that. Creating mentally healthy workplaces is everyone’s responsibility, but employers need to take the lead.

Summary of PwC’s Creating a mentally healthy workplace – return on investment analysis

Employees’ mental health conditions present substantial costs to organisations. However, by successfully introducing an effective action to create a mentally healthy workplace, organisations on average can expect a positive ROI of 2.3.

That is, for every dollar spent on implementing an appropriate action successfully, there is on average $2.30 to be gained by the organisation.

Using the prevalence rates of mental health conditions across various industries, the PwC report also measured the cost to Australian workplaces of employees’ mental health conditions and found this to be at least $10.9 billion annually.

This comprises $4.7 billion in absenteeism, $6.1 billion in presenteeism and $146 million in compensation claims a year. This figure is a conservative estimate because it does not consider other factors  arising from employees’ poor mental health such as high staff turnover.

This 2.3 ROI figure was calculated by investigating the cost of introducing seven workplace mental health actions such as worksite physical activity program and resilience training and measuring their subsequent impact on absenteeism, presenteeism (reduced productivity at work), and compensation claims.

Implementing multiple targeted actions is likely to lead to further increases in ROI, noting that the cumulative benefits of multiple actions will be less than their sum as actions may apply to the same group of employees.

The founding members of the Mentally Healthy Workplace Alliance are:

The Australian Chamber of Commerce and Industry, Australian Industry Group, Australian Psychological Society, beyondblue, The Black Dog Institute, Business Council of Australia, Comcare, Council of Small Business of Australia, Mental Health Council of Australia, National Mental Health Commission, Safe Work Australia, SANE and The University of NSW.


Lina Caneva  |  Editor  |  @ProBonoNews

Lina Caneva has been a journalist for more than 35 years. She was the editor of Pro Bono Australia News from when it was founded in 2000 until 2018.

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