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App Developers Should Adopt ‘Bunny Approach’


Thursday, 9th October 2014 at 10:12 am
Xavier Smerdon
App developers can be proactive, and build their apps accessibly for people with disability from the start, writes former Disability Discrimination Commissioner Graeme Innes.

Thursday, 9th October 2014
at 10:12 am
Xavier Smerdon


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App Developers Should Adopt ‘Bunny Approach’
Thursday, 9th October 2014 at 10:12 am

App developers can be proactive, and build their apps accessibly for people with disability from the start, writes former Disability Discrimination Commissioner Graeme Innes.

My life with my iPhone, it’s my favourite possession. But it only works if the apps are accessible.

I wake in the morning – there’s an app for that.

I check the weather – there’s an app for that.

I look at Twitter – there’s an app for that.

I check my emails – there’s an app for that.

I send a text – there’s an app for that.

I navigate my environment to a place I have never visited;

I read a book or document;

I browse the web;

I listen to the cricket from overseas;

I operate my home music system;

I read blogs;

I listen to podcasts.

It’s my life – one of the Twenty Years Twenty Stories with which I was involved at the Australian Human Rights Commission related to Geoff scott. He just wanted to make a TTY call when everyone else made phone calls. In those days phones were provided as part of the rental, but TTY’s were not. Telstra opposed Geoff in the human rights commission, but they are clearly a company who can change. They have adopted the bunny approach.

They now support the TTY scheme, but do lots of other things to support access to the telephone system – landline and mobile – and the internet for people with disabilities.

The Convention on the Rights of People with Disabilities, which I like to call the DisCo, promotes, through Australia’s international commitments, a new approach to and for people with disabilities. We are no longer to be viewed as objects of pity and charity. Rather, we are to be regarded as subjects and citizens, and as the bearers of rights, in the same way as other citizens.

The Disability Discrimination Act and equivalent legislation in each State and territory, provide a mechanism to lodge complaints if app developers do not make their app accessible.

This convention, and the legislation which supports it in most countries of the world, is only worth the paper it is written on if it is not put into practise.

We live in a society where the smartphone is playing a more and more important part in all of our lives. Those of us with disabilities must be able to use smartphones on an equal basis with others, in order to participate in society on an equal basis with others.

There are two ways in which this can be achieved. One is that people such as Geoff Scott and Bruce Maguire, who are prepared to lodge discrimination complaints, could lodge complaints against app developers who do not make their apps accessible. That is the stick to enforce the Convention.

But the easier way is the bunny approach. App developers can be proactive, and build their apps accessibly from the start. And in the same way as buildings are cheaper if built accessibly, rather than having to be modified, apps are cheaper if built accessibly rather than having to be modified. That’s the carrot.

Congratulations to all the app developers who have adopted the bunny approach, and who participated in Accan’s accessible apps competition. I regard you all as winners, for joining us in the journey towards a society which includes everyone, not just people without disabilities. Keep eating those carrots – I’m sure there is an app for carrot selection.

About the author: Graeme Innes recently ended a nine year term as a Commissioner at the Australian Human Rights Commission.


Xavier Smerdon  |  Journalist  |  @XavierSmerdon

Xavier Smerdon is a journalist specialising in the Not for Profit sector. He writes breaking and investigative news articles.


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