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Event Marketing for NFPs - Free Whitepaper


19 March 2015 at 9:39 am
Lina Caneva
Pro Bono Australia has teamed up with global ticketing and events marketplace, Eventbrite, to produce a free whitepaper outlining best practice for Not for Profit event marketing.

Lina Caneva | 19 March 2015 at 9:39 am


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Event Marketing for NFPs - Free Whitepaper
19 March 2015 at 9:39 am

Pro Bono Australia has teamed up with global ticketing and events marketplace, Eventbrite, to produce a free whitepaper outlining best practice for Not for Profit event marketing.

“Events are a popular and effective way to raise money and awareness for your cause,” Eventbrite’s Head of Marketing Laura Huddle said.

“Whether you’re a full-time marketing manager at a Not for Profit, or volunteering your time for a cause you care about, chances are you may be asked to organise an event. Promoting the event and achieving success can be daunting for first-time event organisers.”

Huddle is an accomplished technology marketing professional with expertise in acquisition and retention marketing. She has a proven track record of driving business results through multi-channel marketing. She has worked with Eventbrite for nearly five years and has recently moved to Melbourne from San Francisco to serve as Head of Marketing, Australia.

The whitepaper explores:

  • How to build a holistic marketing plan for your event from start to finish
  • How to design campaigns to incentivise early purchases, and emotionally connect with your audience
  • Best practice for creating awareness, driving conversion, and building engagement with your community

“When it comes to marketing your event, many organisers have the ‘buffet’ approach–a little bit of email marketing, a sprinkle of social media, a dash of offers and discounts–but not a coherent plan,” Head of Marketing at Pro Bono Australia, Chris Roberts said.

“This approach is inefficient, as organisers just test different tactics in the weeks leading up to the event, but ultimately don’t know what drove success or understand how to optimise their efforts for the next event.

“Rather, our goal today is provide you with the tools to help you create the perfect dish–an event marketing recipe that will teach you how to develop a marketing plan, understand what works, and build a connection with your supporters that lasts long after the event is over.”

The whitepaper explores eight best practice tips for Not for Profit event marketing.

Tip 1: Drive brand awareness

Tip 2: Create a Marketing Plan

Tip 3: Design Campaigns to Incentivise Early Purchases

Tip 4: Emotionally Connecting with your Audience

Tip 5: Use a Multi-Channel Approach

Tip 6: Obsess Over your Conversion Rate

Tip 7: Track & Evaluate Success

Tip 8: Review and Re-evaluate

Tips five to eight will be covered in detail in Pro Bono Australia’s upcoming webinar Event Marketing 101 for Not for Profits on Thursday 26th March led by Laura Huddle. Register now!

Download the free whitepaper HERE.

 

Lina Caneva  |  Editor  |  @ProBonoNews

Lina Caneva has been a journalist for more than 35 years. She was the editor of Pro Bono Australia News from when it was founded in 2000 until 2018.

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